Melissa Packham ⚡️ Brand & Marketing Strategist

Branding begins with strategy, not design.
Learn More

Melissa Packham ⚡️ Brand & Marketing Strategist

Branding begins with strategy, not design.
Learn More

Melissa Packham ⚡️ Brand & Marketing Strategist

Branding begins with strategy, not design.
Learn More

How Can I Help You?

You’ve found your way here to my corner of the internet because you feel like there’s something missing from your brand. 

Perhaps it’s lost a bit of spark. Maybe you’ve experienced rapid growth over the last year or two and now things are starting to plateau. 

Or when you started out you were one thing, but you’ve outgrown that now, and there are a few cracks beginning to show. 

So, you might be feeling the classic itch to ‘rebrand’ with a fresh new look. But you know deep down that a fresh coat of paint alone isn’t going to cut it.

Enter: brand strategy *Melissa sashays in*

I’ve seen so many brands with buckets of potential miss out on growth opportunities because they didn’t have a strong brand foundation or plan in place.

When you know what your brand stands for and how to tell your brand story, you attract the right audience. When you own your brand personality and hone your brand voice, you make sales with less effort. Actually, you make all decisions with less effort. Sweet deal.

 

Conscious brand + marketing strategy so you can make your impact

Do It Yourself

 

Not ready to commit to a full on 1:1 strategy, but need a bit of guidance to get you started? I’ve built some resources to help get you on your way. 

 

Work With Me

 

Does my brain dedicated to working with you on your brand sound like your jam? From a one-off chat to an ongoing strategy building project, there are a few ways we can do this.

 

Learn More

 

What do I mean a brand is not a logo?! Oh friend, have I got some news for you. Find out a little more about strategic branding over on the blog.

 

How Can I Help You?

You’ve found your way here to my corner of the internet because you feel like there’s something missing from your brand. 

Perhaps it’s lost a bit of spark. Maybe you’ve experienced rapid growth over the last year or two and now things are starting to plateau. 

Or when you started out you were one thing, but you’ve outgrown that now, and there are a few cracks beginning to show. 

So, you might be feeling the classic itch to ‘rebrand’ with a fresh new look. But you know deep down that a fresh coat of paint alone isn’t going to cut it.

Enter: brand strategy *Melissa sashays in*

I’ve seen so many brands with buckets of potential miss out on growth opportunities because they didn’t have a strong brand foundation or plan in place.

When you know what your brand stands for and how to tell your brand story, you attract the right audience. When you own your brand personality and hone your brand voice, you make sales with less effort. Actually, you make all decisions with less effort. Sweet deal.

 

Conscious brand + marketing strategy so you can make your impact

Do It Yourself

 

Not ready to commit to a full on 1:1 strategy, but need a bit of guidance to get you started? I’ve built some resources to help get you on your way. 

 

Work With Me

 

Does my brain dedicated to working with you on your brand sound like your jam? From a one-off chat to an ongoing strategy building project, there are a few ways we can do this.

 

Learn More

 

What do I mean a brand is not a logo?! Oh friend, have I got some news for you. Find out a little more about strategic branding over on the blog.

 

Hey, I’m Melissa

I’ve managed some of Australia’s biggest and most-loved brands as a brand and marketing manager for over a decade. I’ve launched and relaunched countless brands.

I’ve worked on brands with budgets big and small, so I know that it doesn’t matter how much you spend in advertising dollars or how schmick your website is – if you’re not clear about your brand, you won’t get the growth you’re looking for.

I also know that having brand clarity aligns everyone who works in and on your business. It unites people to your brand’s cause. It empowers people to make decisions that are best for your brand.

Brands & Clients I’ve Worked For AROUND THE WORLD

Brands & Clients I’ve Worked For AROUND THE WORLD

 

Campbell’s

Arnott’s 

Parmalat

Pauls

Ice Break

Oak

Frucor Suntory

Secret Source

Odette & Co

BJT Financial

Moving Words Translations

Carmine & Teal

Digital Nomad Girls

Butterfish Services

Agri Creative

Margaux & May

Friends say I’m quirky, creative, caring and positive. Clients say…

Instead of having just scraps of ideas lying around I now have a full brand guide, a content plan and product strategy to take my business to the next level.

Jennifer Lachs

Founder, Digital Nomad Girls

Working with Melissa and A Brand is Not A Logo has been an exceptional long term investment for my business. She is a serious rockstar to work with! I trust Melissa to oversee all of our branding, marketing and communication projects. No job or "quick" question has ever been too big or disadvantageous.

Approaching a job with attention to detail and utmost precision, she exceeds our expectations every time.

Charlotte Durack

Founder, Agri Creative

Working with Melissa has been a real pleasure. Her enthusiasm from day one really made us feel she cared about us and our company, consequently the final product way exceeded our expectations.

I would not hesitate to recommend her. Thank you Melissa!

Richard Clarke

CEO, Secret Source

Mel was highly recommended to assist with our social media strategy as part of an overall marketing strategic review. Previously our social media was a dog's breakfast with no consistency, relevance, strategy.

Mel took the time to understand our brand and our direction, the values important to us and devised a strategy and an action plan which took us from zero to hero in no time.

Brad Turville

Director, BJT Financial

Working with Melissa was an absolute delight. She is very professional yet easy going, has a great sense of humour and masters her domain.

Starting the process, I wasn't even sure what I wanted my brand to represent, and through working with Melissa, I've managed to get a clear picture of who I am (as my brand), who my target is and what does it all mean. My Brand Book covered everything I needed to go ahead and start my branding work i.e logo design, website design, social media presence etc. I've handed it to both my graphic designer and my website developer and they just 'got' it.

Rachel Ron

Founder, Carmine & Teal

If you’re in search for a great brand strategist, Melissa is the person you're looking for. I've rarely worked with someone who’s so capable, lovely to work with, supportive even after your project is formally over, and happy to go the extra mile when delivering.

Thank you Melissa for your professionalism, support and overall great personality 🙂

Martina Russo

Translator, Entrepreneur, Moving Words Translations

Friends say I’m quirky, creative, caring and positive. Clients say…

Instead of having just scraps of ideas lying around I now have a full brand guide, a content plan and product strategy to take my business to the next level.

Jennifer Lachs

Founder, Digital Nomad Girls

Working with Melissa and A Brand is Not A Logo has been an exceptional long term investment for my business. She is a serious rockstar to work with! I trust Melissa to oversee all of our branding, marketing and communication projects. No job or "quick" question has ever been too big or disadvantageous.

Approaching a job with attention to detail and utmost precision, she exceeds our expectations every time.

Charlotte Durack

Founder, Agri Creative

Working with Melissa has been a real pleasure. Her enthusiasm from day one really made us feel she cared about us and our company, consequently the final product way exceeded our expectations.

I would not hesitate to recommend her. Thank you Melissa!

Richard Clarke

CEO, Secret Source

Mel was highly recommended to assist with our social media strategy as part of an overall marketing strategic review. Previously our social media was a dog's breakfast with no consistency, relevance, strategy.

Mel took the time to understand our brand and our direction, the values important to us and devised a strategy and an action plan which took us from zero to hero in no time.

Brad Turville

Director, BJT Financial

Working with Melissa was an absolute delight. She is very professional yet easy going, has a great sense of humour and masters her domain.

Starting the process, I wasn't even sure what I wanted my brand to represent, and through working with Melissa, I've managed to get a clear picture of who I am (as my brand), who my target is and what does it all mean. My Brand Book covered everything I needed to go ahead and start my branding work i.e logo design, website design, social media presence etc. I've handed it to both my graphic designer and my website developer and they just 'got' it.

Rachel Ron

Founder, Carmine & Teal

If you’re in search for a great brand strategist, Melissa is the person you're looking for. I've rarely worked with someone who’s so capable, lovely to work with, supportive even after your project is formally over, and happy to go the extra mile when delivering.

Thank you Melissa for your professionalism, support and overall great personality 🙂

Martina Russo

Translator, Entrepreneur, Moving Words Translations

Am I hitting all the right notes? Let's get to work.

Like free stuff? Ahhh yeah you do!

If you’re just getting started and up for some DIY action, check out these templates I made just for you. 

Define Your Audience Like Your Best Friend

🎉FREE 🎉 

Get to know your target audience like you know your best friend. This workbook will take you beyond demographics and help you understand how to best reach your desired customers.

If you can empathise with them, you will know how to best suit their needs and best communicate with them. 

Not Your Grandpa's S.W.O.T. Analysis

🎉FREE 🎉 

Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats. It's a classic Marketing 101 type of model, but still holds up when you're assessing where you're at and the possibilities of where you could be.

This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.

Like free stuff? Ahhh yeah you do!

If you’re just getting started and up for some DIY action, check out these templates I made just for you. 

Define Your Audience Like Your Best Friend

🎉 FREE 🎉

Get to know your target audience like you know your best friend. This workbook will take you beyond demographics and help you understand how to best reach your desired customers.

If you can empathise with them, you will know how to best suit their needs and best communicate with them. 

Not Your Grandpa's S.W.O.T. Analysis

🎉 FREE 🎉 

Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats. It's a classic Marketing 101 type of model, but still holds up when you're assessing where you're at and the possibilities of where you could be.

This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.

 

Let’s Talk Brand Strategy

powered by Typeform
This error message is only visible to WordPress admins

Error: The account for needs to be reconnected.
Due to recent Instagram platform changes this Instagram account needs to be reconnected in order to continue updating. Reconnect on plugin Settings page