I help brands find clarity in strategy that empowers and sees them grow.

Melissa Packham ⚡️ Brand & Marketing Strategist

Let’s get real, shall we?

You know the ‘experts’? The ones who try to sell you a pretty logo or a bunch of fluffy words and pass it off as your ready-to-run brand strategy? I’m not one of them. Thankfully!

I know from experience that a killer brand strategy is an entirely different beast.

Brand strategy is an insights-driven plan that empowers you to drive your business forward. It’s so much more than aesthetics and feel-good words.
Your brand strategy is the big picture that serves you with massive aha-moments so everything suddenly makes sense.

I’m the kinda expert who…
⚡️  Believes in no-fluff strategy that speaks your language
⚡️  Thinks big picture so drilling down into the nitty gritty of copywriting and design comes easy
⚡️  Is as real as the life-changing insights you can run with and nail

I get the feeling that you’ve got big plans for your brand. Kudos to you!

Somehow you just don’t know where to start or are done wasting yet another hour sifting through so-called resources that don’t do the trick.

Am I onto something?

No troubles, bubbles. I gotchu.

I’m here to help you #ownyourstrategy, so you can build a strong, consistent brand you love.

 

 

beware the glitz & glamour

Don’t get me wrong. Creativity has its place in branding, but passing it off as strategy is BS. We’ve all been to a fancy café that tempted us with trendy décor to then disappoint BIG TIME with a crappy feed. What a let down, right?

Don’t be that brand.

That’s why any strong brand strategy comes back to these three ingredients:

U

Find Your Niche

What challenges do you need to solve? Yep, the start is that simple! The first step to any strategy is taking a closer look at what you’re dealing with so you stand out and shine.

Leave Your Mark

This is where we get our hands dirty. It’s where we lay the foundations and create a solid framework so you can stay on-brand and deliver on your promise consistently. We’re talking brand personality, tone of voice, value proposition, offer and messaging.

Own It & Flaunt It

Now it’s time to set you up with an action plan so you can show off what you’ve mapped out and find raving fans for life. Make all those juicy insights and your brand blueprint your superpowers. Taking your brand to market and creating a marketing plan that aligns with your business objectives will be second nature.

beware the glitz & glamour

Don’t get me wrong. Creativity has its place in branding, but passing it off as strategy is BS. We’ve all been to a fancy café that tempted us with trendy décor to then disappoint BIG TIME with a crappy feed. What a letdown, right?

Don’t be that brand.

That’s why any strong brand strategy comes back to these three ingredients:

U

Find Your Niche

What challenges do you need to solve? Yep, the start is that simple! The first step to any strategy is taking a closer look at what you’re dealing with so you stand out and shine.

Leave Your Mark

This is where we get our hands dirty. It’s where we lay the foundations and create a solid framework so you can stay on-brand and deliver on your promise consistently. We’re talking brand personality, tone of voice, value proposition, offer and messaging.

Own It & Flaunt It

Now it’s time to set you up with an action plan so you can show off what you’ve mapped out and find raving fans for life. Make all those juicy insights and your brand blueprint your superpowers. Taking your brand to market and creating a marketing plan that aligns with your business objectives will be second nature.

Are you picking up what I’m putting down here?

let’s do this

 

 

Your brand strategy is to your business what

your heart is to your body.

It infuses life. It’s indispensable. It holds the key to everything.

Your brand strategy informs all 👏🏼  the 👏🏼  strategies👏🏼  in your business.

And with a solid brand strategy you can be that business owner who makes decisions intuitively simply because you know yourself inside out.

You’re crystal clear on your next BIG THING.
You’ve mapped out content for the next 6 months.
You’ve lined up all the right collaborations.

And you are ROCKING IT!

Your brand strategy makes the path forward super clear. Not only for you, but for anyone who works on your business.

It all sounds a bit dramatic, doesn’t it?

But it certainly hits home.

Need a helping hand to get you started?

A strong brand has so many moving parts that the odd one can easily be left behind. This checklist helps you pinpoint all the things – not just your logo – that make a strong, consistent brand. Oh yep, it’s FREE.

Need to get your brand in order?

A strong brand has so many moving parts that the odd one can easily be left behind. This checklist helps you pinpoint all the things – not just your logo – that make a strong, consistent brand. Oh yep, it’s FREE.

And who TF do I think I am?

Hey, I’m Melissa

A corporate escapee, 80s music tragic, craft beer lover, eco noob and toddler mama. I also happen to know a thing or two about helping good humans understand how to strategise for their business.

As a brand and marketing strategist with close to 20 years experience managing some of Australia’s biggest and most-loved brands (eeep!), I’ve seen it all.

When you know your brand inside out and let it guide every decision you make, the sky’s the limit. On the flipside, it can be paralysing not having a plan. That’s when dreaded overwhelm, constant second-guessing and ‘spinning wheel syndrome’ move in, and you’re simply Not.Getting.Anywhere.

It’s awful. And so unnecessary.

Picture a world where brands are a force for good with thoughtful foundations and meaningful strategy to guide them.

That’s my mission. One brand at a time. 👊⚡️

INTRODUCING THE 90 DAY BRAND PLAN

A DIY Brand Building Roadmap

For driven, passionate but oh-so-slightly overwhelmed solopreneurs.

⚡️ Gain clarity.
⚡️ Find your purpose.
⚡️ And stop winging it.

Take control of your brand (and what it stands for) so you never have to second-guess Every.Single.Decision in your business again.

LET’S TALK BRAND

 

 

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