I help startups & entrepreneurs build brands like the big brands do

Founded on strategy. Going beyond surface level.

Founded on strategy.

Going beyond surface level.

You’re probably here because you like that idea. You’re looking for a more solid way to make a connection with your audience and SELL more of what you have to sell.

That’s what I do. Provide a commercial, strategic first approach to branding, not a design first approach.

OH HAI THERE! I’M MELISSA

I want to slay the idea that “branding” is just about logos and pretty stock images. That’s definitely a part of it, but not the be-all and end-all of what makes up a brand.

Actually, your brand is your most important asset. You need to invest in it and build equity in it so it grows and thrives. There are a lot of mixed messages out there from lots of ‘experts’, so it’s easy to get led astray. I’m here to help startups and entrepreneurs build strong brand foundations and create genuine connections with their audiences.

Cos I truly believe that’s what everything is really all about. Authentic connection.

OH HAI THERE! I’M MELISSA

I want to slay the idea that “branding” is just about logos and pretty stock images. That’s definitely a part of it, but not the be-all and end-all of what makes up a brand.

Actually, your brand is your most important asset. You need to invest in it and build equity in it so it grows and thrives. There are a lot of mixed messages out there from lots of ‘experts’, so it’s easy to get led astray. I’m here to help startups and entrepreneurs build strong brand foundations and create genuine connections with their audiences.

Cos I truly believe that’s what everything is really all about. Authentic connection.

I started out as a bright-eyed, bushy tailed marketing graduate in Brisbane, Australia back in 2005. I’d teed up a sweet fast moving consumer goods marketing assistant gig at a huge multinational corporation and began my ascent of the corporate ladder. I worked on fun brands and made TV ads and helped create new products that I’d then see on the shelves at the supermarket.

I moved to Sydney in 2013 and changed companies to another massive multinational to do the same all over again for a new suite of brands.

That was my path for a decade or so… I was pursuing the ‘top’ without really ever stopping to ask myself if that was what I wanted. I loved the work, and wow did I work with some smart people… BUT putting in all those hours and feeling stressed pretty much all. the. time…

I sat back and thought “Is this it?! Is this what my life is going to be like?!”.

I REALISED I WANTED MORE

But it wasn’t more things, it was a more genuine experience I was craving. Luckily my husband felt the same way.

So in April 2016, we’d both quit our jobs and packed up all of our belongings and started travelling. We became digital nomads. I started to see an opportunity to use my skills and experience to help bring a little more authenticity and a lot more strategy to brand building. I wanted to help create more authentic connections between brands and their audiences.

And I loved the idea that I could do that from anywhere with a good wifi connection. So that’s what I do.

I help ambitious startups craft their brands from scratch so they can unleash their vision to the world.

I help established businesses find clarity and reignite their passion for their brand. And I do it from wherever I happen to be.

I get super passionate about this too. I become like a permanent cheerleader for the businesses I work on. It’s because I genuinely care.

FUN FACTS

I love craft beer. It’s a hobby to drink it and talk about it.

Sometimes I swear like a sailor.

I’m unapologetically feminist and think we ALL should be feminists (yes men, you too). I’ve met some incredible independent and damn smart women in my travels and have seen first hand that when women support each other, magic happens. That’s why I believe in community over competition.

People describe me as ‘quirky’ probably because I’m a bit sarcastic and like to wear handmade earrings and/or brooches at every opportunity. Could be the 80s music thing too.

80s & shoegazing music is my jam and I don’t care what anyone says. I have no idea what’s happening on the charts.

LET’S GET STARTED

ACCESS THE FREE RESOURCE LIBRARY

Workbooks, templates and checklists to get you thinking a little more strategically about your brand. For free.

ACCESS THE FREE RESOURCE LIBRARY

Workbooks, templates and checklists to get you thinking a little more strategically about your brand. For free.

DIY KITS

If you’re keen to get under the hood of your brand but aren’t ready to invest in a full on working relationship with me *just yet*, these workshop kits are a great place to start.

DIY KITS

If you’re keen to get under the hood of your brand but aren’t ready to invest in a full on working relationship with me *just yet*, these workshop kits are a great place to start.

GET ACCESS TO THE FREE RESOURCE LIBRARY