Oh hello there!
I’m here to help you understand what brand strategy is and why it’s so important for your business. I want to slay the idea that “branding” is just about logos and aesthetics. Spoiler alert: it’s not.
Actually, your brand is your most important asset.
And brand strategy includes more than just a lovely description of your values and personality. It’s a consumer-centric plan that informs your marketing, social media, PR, influencer strategies. ALL. THE. STRATEGIES. So there’s more to it than that.
Where it all began…
I started out as a bright-eyed, bushy-tailed marketing graduate in Brisbane, Australia back in 2005. I’d teed up a sweet FMCG (fast moving consumer goods) marketing assistant gig at a huge multinational corporation. So began my ascent of the corporate ladder. I worked on fun brands and made TV ads, organised sponsorships with football teams and surfing competitions. I led the creation of new products that I’d then see on the shelves at the supermarket.
I moved to Sydney in 2013 and changed companies to another massive multinational to do the same all over again for a new suite of brands.
That was my path for a decade or so… I was pursuing the ‘top’ without really ever stopping to ask myself if that was what I wanted. I loved the work, and wow did I work with some smart people… BUT putting in all those hours and feeling stressed pretty much all. the. time…
It was when I took a step back and wrote down my personal values that I realised. Something wasn’t right. I was out of alignment. I wasn’t getting where I wanted to go or feeling how I wanted to feel.
I realised I wanted more.
But it wasn’t more things, it was a more genuine experience of life I was craving. Luckily my husband felt the same way.
So in April 2016, we’d both quit our jobs and packed up all of our belongings and started travelling. We became digital nomads. I started to see an opportunity to use my skills and experience to help bring a little more authenticity and a lot more strategy to brand building. I wanted to help create more authentic connections between brands and their audiences. I wanted to get closer to the action than a cubicle in an office block would allow.
And I loved the idea that I could do that from anywhere with a good wifi connection. So that’s what I do.
I help educate small businesses about brand strategy so they can find clarity and feel empowered to take action to drive their brand forward. I help ambitious startups craft their brands from scratch so they can unleash their vision to the world.
I get super passionate about this too. I become like a permanent cheerleader for the businesses I work on. It’s because I genuinely care. And I do it from wherever I happen to be.
As seen in
⚡️ I love craft beer. It’s a hobby to drink it and talk about it 🍻
⚡️ I’m unapologetically feminist and think we ALL should be feminists. I’ve met some incredible independent and damn smart women in my travels and have seen first hand that when women support each other, magic happens. That’s why I believe in community over competition 👯♀️
⚡️ 80s & shoe gazing music is my jam and I don’t care what anyone says. I have no idea what’s happening on the charts 👩🏼🎤
⚡️ I’ve watched almost every series of Star Trek 🖖
⚡️ Sometimes I swear like a sailor 🤭
⚡️ People describe me as ‘quirky’ probably because I’m a bit sarcastic and like to wear handmade earrings and/or brooches at every opportunity. Could be the 80s music and sci-fi too 🙃
Friends say I’m quirky, creative, caring and positive.
Clients say equally lovely things…
If you’re in search for a great brand strategist, Melissa is the person you’re looking for. I’ve rarely worked with someone who’s so capable, lovely to work with, supportive even after your project is formally over, and happy to go the extra mile when delivering.
Thank you Melissa for your professionalism, support and overall great personality 🙂
Working with Melissa was an absolute delight. She is very professional yet easy going, has a great sense of humour and masters her domain.
Starting the process, I wasn’t even sure what I wanted my brand to represent, and through working with Melissa, I’ve managed to get a clear picture of who I am (as my brand), who my target is and what does it all mean. My Brand Book covered everything I needed to go ahead and start my branding work i.e logo design, website design, social media presence etc. I’ve handed it to both my graphic designer and my website developer and they just ‘got’ it.
Melissa is unique. She is a brand strategist that cares deeply about ensuring you create a commercially sound business. She brings both discipline and fun to the process. Her tools and resources enable you to thoroughly work through your brand strategy so that you come out the other side with clarity and direction. If you need help getting your brand, marketing and business in order then Melissa has everything you need to get on the right track.
Ready to get to work?
Whether you’re solely into DIY or need some one-on-one guidance, I’ve got you covered.