Brand + Marketing Strategist ⚡️

Melissa Packham

On a mission to build clear, consistent and purposeful brands

You’re probably here because you like that idea. You’re looking for a more solid way to make a connection with your audience and SELL more of what you have to sell.

That’s what I do. Provide a commercial, strategy-first approach to branding, meaning my clients have a clear path to success.

I want to slay the idea that “branding” is just about logos and pretty stock images. That’s definitely a part of it, but not the be-all and end-all of what makes up a brand.

Actually, your brand is your most important asset. You need to invest in it and build equity in it so it grows and thrives.

Brand strategy includes more than just a lovely description of your values and personality.

It includes analysis of the market you play in, your peers / competitors, your audience. It includes goals and objectives and forward planning.

It’s a commercially-led plan that encompasses your marketing, social media, PR, influencer strategies. ALL. THE. STRATEGIES. 

That’s why I’ll want to stick my nose into the financial side of things too – because it’s all connected to your brand strategy.

 

     ⚡️ I believe the best marketing doesn’t feel like marketing at all.

     ⚡️ I believe bullsh*t jargon has no place in modern communication (down with wanky words!).

     ⚡️ I believe brands can be a force for good… because they’ll bloody well have to be.

So, I’m here to help small and medium sized businesses build strong brand foundations and create genuine connections with their audiences. Because I truly believe that’s what everything is really all about. Good old fashioned human connection.

 

I’m here to empower you to make your impact with thoughtful and consumer-centric brand strategy. 

Years

of Brands

%

Enthusiasm

%

Corporate Jargon

Where it all began…

I started out as a bright-eyed, bushy-tailed marketing graduate in Brisbane, Australia back in 2005. I’d teed up a sweet FMCG (fast moving consumer goods) marketing assistant gig at a huge multinational corporation. So began my ascent of the corporate ladder. I worked on fun brands and made TV ads, organised sponsorships with football teams and surfing competitions. I led the creation of new products that I’d then see on the shelves at the supermarket.

I moved to Sydney in 2013 and changed companies to another massive multinational to do the same all over again for a new suite of brands.

That was my path for a decade or so… I was pursuing the ‘top’ without really ever stopping to ask myself if that was what I wanted. I loved the work, and wow did I work with some smart people… BUT putting in all those hours and feeling stressed pretty much all. the. time…

It was when I took a step back and wrote down my personal values that I realised. Something wasn’t right. I was out of alignment. I wasn’t getting where I wanted to go or feeling how I wanted to feel.

I realised I wanted more.

But it wasn’t more things, it was a more genuine experience of life I was craving. Luckily my husband felt the same way.
So in April 2016, we’d both quit our jobs and packed up all of our belongings and started travelling. We became digital nomads. I started to see an opportunity to use my skills and experience to help bring a little more authenticity and a lot more strategy to brand building. I wanted to help create more authentic connections between brands and their audiences. I wanted to get closer to the action than a cubicle in an office block would allow.

And I loved the idea that I could do that from anywhere with a good wifi connection. So that’s what I do.

I help established businesses find clarity and reignite their passion for their brand. I help ambitious startups craft their brands from scratch so they can unleash their vision to the world.

I get super passionate about this too. I become like a permanent cheerleader for the businesses I work on. It’s because I genuinely care.

And I do it from wherever I happen to be.

Right now, that’s back in Brisbane Australia, where I’m being taught how to mum by my baby daughter.

Fun Facts

⚡️  I love craft beer. It’s a hobby to drink it and talk about it 🍺

⚡️ I’m unapologetically feminist and think we ALL should be feminists. I’ve met some incredible independent and damn smart women in my travels and have seen first hand that when women support each other, magic happens. That’s why I believe in community over competition 👯‍♀️

⚡️ 80s & shoe gazing music is my jam and I don’t care what anyone says. I have no idea what’s happening on the charts 🎧

⚡️ I’ve watched almost every series of Star Trek 🤓🖖

⚡️ Sometimes I swear like a sailor 🙊

⚡️ People describe me as ‘quirky’ probably because I’m a bit sarcastic and like to wear handmade earrings and/or brooches at every opportunity. Could be the 80s music and sci-fi too 🤔

I help established businesses find clarity and reignite their passion for their brand. I help ambitious startups craft their brands from scratch so they can unleash their vision to the world.

I get super passionate about this too. I become like a permanent cheerleader for the businesses I work on. It’s because I genuinely care.

And I do it from wherever I happen to be.

Right now, that’s back in Brisbane Australia, where I’m being taught how to mum by my baby daughter.

Fun Facts

⚡️  I love craft beer. It’s a hobby to drink it and talk about it 🍺

⚡️ I’m unapologetically feminist and think we ALL should be feminists. I’ve met some incredible independent and damn smart women in my travels and have seen first hand that when women support each other, magic happens. That’s why I believe in community over competition 👯‍♀️

⚡️ 80s & shoe gazing music is my jam and I don’t care what anyone says. I have no idea what’s happening on the charts 🎧

⚡️ I’ve watched almost every series of Star Trek 🤓🖖

⚡️ Sometimes I swear like a sailor 🙊

⚡️ People describe me as ‘quirky’ probably because I’m a bit sarcastic and like to wear handmade earrings and/or brooches at every opportunity. Could be the 80s music and sci-fi too 🤔

Shall we chat?

Let’s Talk Brand Strategy

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