Social enterprise isn’t niche – it’s the new norm
None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really listening? Or are we too busy looking for the usual economic life rafts to pull us out of the...
Women Pivoting: Sienna from Sienna J Brown
Sienna is a US-expat living and thriving in Spain, an entrepreneur and an educator. Her pivot involved rebranding to totally own her personal brand, inspired by something deep inside her she already knew, some wise words from a friend and the Black Lives Matter...
Women Pivoting: Louise from Attune Wellbeing
Louise was furloughed from her job as an architect due to COVID. She’d only recently completed her qualification and started her business on the side as a reflexologist. Quite literally, a hands-on job! With a not-so-gentle nudge from a friend and no time to...
A PESTLE is more than a kitchen implement. It’s also a strategic management tool you need to know.
An external analysis takes stock of the environment your brand is operating in. Because, if 2020 hasn’t already taught us, it’s that our businesses do not operate in a vacuum. External factors like bushfires, social justice movements, pandemics and recessions, all...Chat With Melissa
