The Dark Side Of Bundles With Big Discounts: Why They’re Bad For Both Customers And Brands
It happens pretty regularly. There’s a big buzz in online business circles about a too-good-to-be-true bundle of online courses, featuring a round up of (for example) 75 of them from various course creators across the globe. They’re packaged up and sold for the hugely...
Why You’ll Only See Round Numbers In My Pricing And Why You Might Want To Consider It Too
The year is circa 1994 and I’m scraping together my pocket money into a coin purse, jamming my helmet on and jumping on my bike to ride to the local milk bar. I’ve got my sights set on a mixed lolly bag that will be sitting at the counter, ready for me. I’m crossing...
Women Pivoting: Kiah from Kiah Worling
Kiah Worling is a self-confessed tech nerd on a mission to help busy creatives and conscious entrepreneurs create space for the things that are really important. The pandemic was the prompt Kiah needed to change her offerings to suit her better audience –...
Women Pivoting: Sophia from With Many Roots
Sophia Cheng is a communications expert, a digital nomad who recently made the decision to head back home to the U.K. and a self-confessed newbie activist. I met Sophia through the Digital Nomad Girls Inner Circle and have seen her in action hosting Eco Talks, a...Chat With Melissa
