Latest on the blog

Latest on the Blog

Business For Good Brand Strategy Case Study: Lush

Let me preface this by saying, this is an educational exercise and these are my opinions, it's meant to be fun and a way to demonstrate what a brand is made up of that isn't actually a logo. So, I'm not going to talk about logos or design in these case studies....

Social enterprise isn’t niche – it’s the new norm

None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking - it’s crying out for us to change our ways urgently. But are we really listening? Or are we too busy looking for the usual economic life rafts to pull us out of the...

A PESTLE is more than a kitchen implement. It’s also a strategic management tool you need to know.

An external analysis takes stock of the environment your brand is operating in. In this blog, I introduce the strategic management tool called a PESTLE analysis, which helps you break influences down into different areas to identify potential consequences for your business.

Maslow’s Hierarchy of Needs & Archetypes: How These Two Psychological Tools Can Build Powerful Brands

Abraham Maslow, a psychologist, created the 'Hierarchy of Needs' to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The Hierarchy, while not rigidly linear, helps us understand the order in which basic...
Women Pivoting: Sienna from Sienna J Brown

Women Pivoting: Sienna from Sienna J Brown

Sienna is a US-expat living and thriving in Spain, an entrepreneur and an educator. Her pivot involved rebranding to totally own her personal brand, inspired by something deep inside her she already knew, some wise words from a friend and the Black Lives Matter...

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Women Pivoting: Louise from Attune Wellbeing

Women Pivoting: Louise from Attune Wellbeing

Louise was furloughed from her job as an architect due to COVID. She'd only recently completed her qualification and started her business on the side as a reflexologist. Quite literally, a hands-on job! With a not-so-gentle nudge from a friend and no time to overthink...

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Women Pivoting: Mandy from Mandy Tucker Coaching

Women Pivoting: Mandy from Mandy Tucker Coaching

Mandy was furloughed from her corporate job as a senior IT professional due to COVID-19. As a natural leader and mentor, women in her network began to reach out as they themselves were navigating uncertainty in their career path. Mandy quickly realised she had...

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Women Pivoting: Chloé from Rebel Eco

Women Pivoting: Chloé from Rebel Eco

Sometimes the decision pivot isn't prompted by external factors, but by internal factors. In Chloé Miller's case, hers was prompted by a realignment with her own personal values. Chloé started Rebel Eco as an ecommerce store for eco products to help those looking to...

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Women Pivoting: Kiah from Kiah Worling

Women Pivoting: Kiah from Kiah Worling

Kiah Worling is a self-confessed tech nerd on a mission to help busy creatives and conscious entrepreneurs create space for the things that are really important. The pandemic was the prompt Kiah needed to change her offerings to suit her better audience - changes...

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Women Pivoting: Sophia from With Many Roots

Women Pivoting: Sophia from With Many Roots

Sophia Cheng is a communications expert, a digital nomad who recently made the decision to head back home to the U.K. and a self-confessed newbie activist. I met Sophia through the Digital Nomad Girls Inner Circle and have seen her in action hosting Eco Talks, a...

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Women Pivoting: Laura from With Laura B

Women Pivoting: Laura from With Laura B

In this interview, I had the pleasure of speaking with Laura Burke from With Laura B, about pivoting her services in mental health for individuals and companies seeking to assist their employees.  Whatever we’re feeling, no matter our privilege, is still valid Laura...

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Women Pivoting: Samantha from Eumundi Fitness

Women Pivoting: Samantha from Eumundi Fitness

Client-centric thinking and a passion for health and fitness    Samantha Williams, an award-winning health and fitness instructor from the beautiful Sunshine Coast hinterland town of Eumundi, has a very clear brand purpose that motivates her. Her mission is to...

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What Actually Is Brand Strategy?

What Actually Is Brand Strategy?

Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business.   A good brand strategy is: ⚡️ Focussed on business outcomes. Specifically, it’s about growing your business profitably. A complete brand strategy takes a...

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Does Every Business Need A Brand?

Does Every Business Need A Brand?

Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting...

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