THE BLOG

 

 

 

THE BLOG

What Actually Is Brand Strategy?

Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business. A good brand strategy is: ⚡️ Focussed on business outcomes. Specifically, it’s about growing your business profitably. A complete brand strategy takes a look...

Does Every Business Need A Brand?

Yes.End of post.Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not).A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting...

So I’ve Created My Ideal Customer Profile, Now What?

You’ve downloaded all the templates and completed a profile of your ideal customer (aka avatar, aka persona aka target audience), that is, the "person" you want to attract more of to buy from you over and over. Great. Now what? Well the bad news is you’re not done...

Brand vs. Marketing – What’s the Difference Anyway?

Ok so here’s a little bug bear of mine: when people misuse the terms brand and marketing, or use them interchangeably. For me what makes that worse is the experts who DO the brand and marketing activities use them interchangeably.It’s this mild annoyance that inspired...

A Brand Is Not A Logo – So What Is It Really?

I'm sorry to be the one to break it to you... but building a brand isn't something you can check off your list once and you're done. A brand is as complex as a person. It's made up of so many elements - only one of which is the logo. Because of this, they need...

6 Truth Bomb Reasons To Invest In Your Brand

Brand building isn't the top of every entrepreneur's list. Startups are busy figuring out how to get their product ready, and UX perfected first - and I totally get it. But it should be topping your list. At the very least, one of the top 5 things on your list....

Before Rebranding, Think About These 7 Things First

It might seem obvious to you that you need to consider rebranding your business. Maybe you haven't done anything with your brand since you launched it. Maybe your competition just had a refresh and it got you thinking. Maybe you're just sick of looking at the logo....

Fact: Having A Marketing Plan Will Make You Sexier

It's true. Your brand will become 1000% more attractive to your consumers. Believe it or not, marketing isn't just about advertising. The same way a brand is not a logo, there's more to marketing than getting the word out there. Good marketing begins with solid...

5 Reasons You Need A Website For Your Business, Like, NOW

Are you a small business? Do you have a website of your very own? If you're running through the list of excuses like "I don't have time", "I don't know where to start" or "It will cost be too much money to get a website", puh-lease. It's not the late 90's anymore, you...