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Brand vs. Marketing – What’s the Difference Anyway?

Ok so here’s a little bug bear of mine: when people misuse the terms brand and marketing, or use them interchangeably. For me what makes that worse is the experts who DO the brand and marketing activities use them interchangeably. It’s this mild annoyance...

A Brand Is Not A Logo – So What Is It Really?

I'm sorry to be the one to break it to you... but building a brand isn't something you can check off your list once and you're done. A brand is as complex as a person. It's made up of so many elements - only one of which is the logo. Because of this, they need...

6 Truth Bomb Reasons To Invest In Your Brand

Brand building isn't the top of every entrepreneur's list. Startups are busy figuring out how to get their product ready, and UX perfected first - and I totally get it. But it should be topping your list. At the very least, one of the top 5 things on your list....

Before Rebranding, Think About These 7 Things First

It might seem obvious to you that you need to consider rebranding your business. Maybe you haven't done anything with your brand since you launched it. Maybe your competition just had a refresh and it got you thinking. Maybe you're just sick of looking at the logo....