Latest on the blog

Latest on the Blog

A PESTLE is more than a kitchen implement. It’s also a strategic management tool you need to know.

An external analysis takes stock of the environment your brand is operating in. In this blog, I introduce the strategic management tool called a PESTLE analysis, which helps you break influences down into different areas to identify potential consequences for your business.

Maslow’s Hierarchy of Needs & Archetypes: How These Two Psychological Tools Can Build Powerful Brands

Abraham Maslow, a psychologist, created the 'Hierarchy of Needs' to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The Hierarchy, while not rigidly linear, helps us understand the order in which basic...

The Dark Side Of Bundles With Big Discounts: Why They’re Bad For Both Customers And Brands

It happens pretty regularly. There’s a big buzz in online business circles about a too-good-to-be-true bundle of online courses, featuring a round up of (for example) 75 of them from various course creators across the globe. They’re packaged up and sold for the hugely...

Why You’ll Only See Round Numbers In My Pricing And Why You Might Want To Consider It Too

The year is circa 1994 and I’m scraping together my pocket money into a coin purse, jamming my helmet on and jumping on my bike to ride to the local milk bar. I’ve got my sights set on a mixed lolly bag that will be sitting at the counter, ready for me. I’m crossing...
Women Pivoting: Mandy from Mandy Tucker Coaching

Women Pivoting: Mandy from Mandy Tucker Coaching

Mandy was furloughed from her corporate job as a senior IT professional due to COVID-19. As a natural leader and mentor, women in her network began to reach out as they themselves were navigating uncertainty in their career path. Mandy quickly realised she had...

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Women Pivoting: Chloé from Rebel Eco

Women Pivoting: Chloé from Rebel Eco

Sometimes the decision pivot isn't prompted by external factors, but by internal factors. In Chloé Miller's case, hers was prompted by a realignment with her own personal values. Chloé started Rebel Eco as an ecommerce store for eco products to help those looking to...

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Women Pivoting: Kiah from Kiah Worling

Women Pivoting: Kiah from Kiah Worling

Kiah Worling is a self-confessed tech nerd on a mission to help busy creatives and conscious entrepreneurs create space for the things that are really important. The pandemic was the prompt Kiah needed to change her offerings to suit her better audience - changes...

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Women Pivoting: Sophia from With Many Roots

Women Pivoting: Sophia from With Many Roots

Sophia Cheng is a communications expert, a digital nomad who recently made the decision to head back home to the U.K. and a self-confessed newbie activist. I met Sophia through the Digital Nomad Girls Inner Circle and have seen her in action hosting Eco Talks, a...

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Women Pivoting: Laura from With Laura B

Women Pivoting: Laura from With Laura B

In this interview, I had the pleasure of speaking with Laura Burke from With Laura B, about pivoting her services in mental health for individuals and companies seeking to assist their employees.  Whatever we’re feeling, no matter our privilege, is still valid Laura...

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Women Pivoting: Samantha from Eumundi Fitness

Women Pivoting: Samantha from Eumundi Fitness

Client-centric thinking and a passion for health and fitness    Samantha Williams, an award-winning health and fitness instructor from the beautiful Sunshine Coast hinterland town of Eumundi, has a very clear brand purpose that motivates her. Her mission is to...

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What Actually Is Brand Strategy?

What Actually Is Brand Strategy?

Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business.   A good brand strategy is: ⚡️ Focussed on business outcomes. Specifically, it’s about growing your business profitably. A complete brand strategy takes a...

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Does Every Business Need A Brand?

Does Every Business Need A Brand?

Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting...

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A Brand Is Not A Logo – So What Is It Really?

A Brand Is Not A Logo – So What Is It Really?

I'm sorry to be the one to break it to you... but building a brand isn't something you can check off your list once and you're done. A brand is as complex as a person. It's made up of so many elements - only one of which is the logo. Because of this, they need...

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6 Truth Bomb Reasons To Invest In Your Brand

6 Truth Bomb Reasons To Invest In Your Brand

Brand building isn't the top of every entrepreneur's list. Startups are busy figuring out how to get their product ready, and UX perfected first - and I totally get it. But it should be topping your list. At the very least, one of the top 5 things on your list....

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Before Rebranding, Think About These 7 Things First

Before Rebranding, Think About These 7 Things First

It might seem obvious to you that you need to consider rebranding your business. Maybe you haven't done anything with your brand since you launched it. Maybe your competition just had a refresh and it got you thinking. Maybe you're just sick of looking at the logo....

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