Latest on the blog

Latest on the Blog

Business For Good Brand Strategy Case Study: Lush

Let me preface this by saying, this is an educational exercise and these are my opinions, it's meant to be fun and a way to demonstrate what a brand is made up of that isn't actually a logo. So, I'm not going to talk about logos or design in these case studies....

Social enterprise isn’t niche – it’s the new norm

None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking - it’s crying out for us to change our ways urgently. But are we really listening? Or are we too busy looking for the usual economic life rafts to pull us out of the...

A PESTLE is more than a kitchen implement. It’s also a strategic management tool you need to know.

An external analysis takes stock of the environment your brand is operating in. In this blog, I introduce the strategic management tool called a PESTLE analysis, which helps you break influences down into different areas to identify potential consequences for your business.

Maslow’s Hierarchy of Needs & Archetypes: How These Two Psychological Tools Can Build Powerful Brands

Abraham Maslow, a psychologist, created the 'Hierarchy of Needs' to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The Hierarchy, while not rigidly linear, helps us understand the order in which basic...
A Brand Is Not A Logo – So What Is It Really?

A Brand Is Not A Logo – So What Is It Really?

I'm sorry to be the one to break it to you... but building a brand isn't something you can check off your list once and you're done. A brand is as complex as a person. It's made up of so many elements - only one of which is the logo. Because of this, they need...

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6 Truth Bomb Reasons To Invest In Your Brand

6 Truth Bomb Reasons To Invest In Your Brand

Brand building isn't the top of every entrepreneur's list. Startups are busy figuring out how to get their product ready, and UX perfected first - and I totally get it. But it should be topping your list. At the very least, one of the top 5 things on your list....

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Before Rebranding, Think About These 7 Things First

Before Rebranding, Think About These 7 Things First

It might seem obvious to you that you need to consider rebranding your business. Maybe you haven't done anything with your brand since you launched it. Maybe your competition just had a refresh and it got you thinking. Maybe you're just sick of looking at the logo....

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Fact: Having A Marketing Plan Will Make You Sexier

Fact: Having A Marketing Plan Will Make You Sexier

It's true. Your brand will become 1000% more attractive to your consumers. Believe it or not, marketing isn't just about advertising. The same way a brand is not a logo, there's more to marketing than getting the word out there. Good marketing begins with solid...

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