ESSENTIAL BRAND FOUNDATIONS WORKSHOP KIT

A DIY, guided kit of tools and activities to help you and your team get all those juicy creative ideas about your brand out of your heads and into the world.

ESSENTIAL BRAND FOUNDATIONS WORKSHOP KIT

ESSENTIAL BRAND FOUNDATIONS WORKSHOP KIT

A DIY, guided kit of tools and activities to help you and your team get all those juicy creative ideas about your brand out of your heads and into the world.

BUY THE KIT

When building a business, defining your brand foundations should be one of the first things you do. Why?

Because your brand is hands-down your most important asset.

You wouldn’t grab a brick and start building a house without a plan. You wouldn’t chuck random ingredients into a tin and put it in the oven hoping it turns into a cake.

Your brand is the combination of tangible and intangible elements that make up your brand, and contribute to what is called your brand equity (its inherent worth beyond just the product or service you’re selling).

This kit will help you clearly define those foundational brand elements.

SO WHAT WILL YOU GET OUT OF THE KIT?

You’ll define your brand purpose – a motivational rallying cry for your brand to strive towards every day

You’ll define your core brand values and beliefs – so you’ll always have a path to stay true to

You’ll create a strong brand personality using the 12 brand archetypes as a starting point

You’ll articulate your brand’s tone of voice – how your brand ‘speaks’ in all forms of communication

You’ll define your brand purpose – a motivational rallying cry for your brand to strive towards every day

You’ll define your core brand values and beliefs – so you’ll always have a path to stay true to

You’ll create a strong brand personality using the 12 brand archetypes as a starting point

You’ll articulate your brand’s tone of voice – how your brand ‘speaks’ in all forms of communication

WHAT’S ACTUALLY IN THE KIT?

A suite of activities and techniques to run through with your business bestie, your co-founder or team

A set of workshop-friendly sheets ready for your brainstorming and inputs from the activities

Descriptions, traits and examples of each of the 12 Brand Archetypes

A list of over 900 personality traits, values and tone of voice descriptors you can use to inspire you

An output booklet for you to collate and keep your brand foundations in once you’re done workshopping

A brief template for a designer to take those brand foundations and turn them into a visual identity that aligns with who you are and what you’re all about

A brief template for a copywriter so they can bring to life your brand voice in a way that consistently connects with your audience

A brief for a website designer to create the perfect digital welcome mat that tells your brand story and encourages action from your visitors

Guidance on how to create a mood board to visually represent all of your core brand foundations (and help inspire your designers!)

WHAT’S ACTUALLY IN THE KIT?

A suite of activities and techniques to run through with your business bestie, your co-founder or team

A set of workshop-friendly sheets ready for your brainstorming and inputs from the activities

Descriptions, traits and examples of each of the 12 Brand Archetypes

A list of over 900 personality traits, values and tone of voice descriptors you can use to inspire you

An output booklet for you to collate and keep your brand foundations in once you’re done workshopping

A brief template for a designer to take those brand foundations and turn them into a visual identity that aligns with who you are and what you’re all about

A brief template for a copywriter so they can bring to life your brand voice in a way that consistently connects with your audience

A brief for a website designer to create the perfect digital welcome mat that tells your brand story and encourages action from your visitors

Guidance on how to create a mood board to visually represent all of your core brand foundations (and help inspire your designers!)

HOW DOES IT WORK?

WORKSHOP IT

Together with your co-founder, your team or your cat (whoever will help you best!), you’ll run through a series of activities designed to get you your Purpose, Values & Beliefs, Personality and Tone of Voice.

All up the activities will take you around 4 hours, so you can choose to break it down and do one activity at a time, or take a half day and get the lot done.

COLLATE OUTPUTS

Once you’re all workshopped out, you can take your outputs and collate them into a booklet.

The idea is not that this collects cobwebs deep in a corner of your computer, but that you keep it and refer to it when making decisions about your business. You can use this to share with anyone working on your brand: new team members, service providers, etc.

PUT IT TO WORK

Here’s where the magic really begins. In your Next Steps kit you’ll find not one, but three brief templates (and guidance on how to use them). Whatever your next steps from here, you can be confident that you can put this work to immediate use.

You can also be confident that this foundational work will help those working with you immensely. It will save both you and them time (by not having to go back and forward with questions). It will help them deliver a result for you quicker because they’ll ‘get it’.

HOW DOES IT WORK?

WORKSHOP IT

Together with your co-founder, your team or your cat (whoever will help you best!), you’ll run through a series of activities designed to get you your Purpose, Values & Beliefs, Personality and Tone of Voice.

All up the activities will take you around 4 hours, so you can choose to break it down and do one activity at a time, or take a half day and get the lot done.

COLLATE OUTPUTS

Once you’re all workshopped out, you can take your outputs and collate them into a booklet.

The idea is not that this collects cobwebs deep in a corner of your computer, but that you keep it and refer to it when making decisions about your business. You can use this to share with anyone working on your brand: new team members, service providers, etc.

PUT IT TO WORK

Here’s where the magic really begins. In your Next Steps kit you’ll find not one, but three brief templates (and guidance on how to use them). Whatever your next steps from here, you can be confident that you can put this work to immediate use.

You can also be confident that this foundational work will help those working with you immensely. It will save both you and them time (by not having to go back and forward with questions). It will help them deliver a result for you quicker because they’ll ‘get it’.

Working with Melissa was an absolute pleasure. She is very professional yet easy going, has a great sense of humour and masters her domain.

Starting the process, I wasn’t even sure what I wanted my brand to represent, and through the 5 hours spent with Melissa, I’ve managed to get a clear picture of who I was (as my brand), who is my target market and what does that mean. I was then given a Brand Book which covered everything I needed to go ahead and start my branding work (i.e logo design, website design, social media presence etc.).

I’ve handed the Brand Book to both my graphic designer and my website developer and they just got it. I’ve since then launched my business and happy to say it feels congruent with my branding and with my authentic self. I would highly recommend Melissa.

Rachel Ron, Carmine & Teal

If you’re in search for a great brand strategist, Melissa is the person you’re looking for.

I’ve rarely worked with someone who’s so capable, lovely to work with, supportive long time after your project is formally over and happy to go the extra mile when delivering.

Thank you Melissa for your professionalism, support and overall great personality

Martina Russo, Movings Words Translations

Working with Melissa was an absolute pleasure. She is very professional yet easy going, has a great sense of humour and masters her domain.

Starting the process, I wasn’t even sure what I wanted my brand to represent, and through the 5 hours spent with Melissa, I’ve managed to get a clear picture of who I was (as my brand), who is my target market and what does that mean. I was then given a Brand Book which covered everything I needed to go ahead and start my branding work (i.e logo design, website design, social media presence etc.).

I’ve handed the Brand Book to both my graphic designer and my website developer and they just got it. I’ve since then launched my business and happy to say it feels congruent with my branding and with my authentic self. I would highly recommend Melissa.

Rachel Ron, Carmine & Teal

If you’re in search for a great brand strategist, Melissa is the person you’re looking for.

I’ve rarely worked with someone who’s so capable, lovely to work with, supportive long time after your project is formally over and happy to go the extra mile when delivering.

Thank you Melissa for your professionalism, support and overall great personality

Martina Russo, Movings Words Translations

FAQs

WHAT FORMAT DOES THE KIT COME IN?

Once you purchase the kit, you’ll gain access to download 5 x PDF booklets (the Instructional Bit, the Workshop Sheets, the Output Bit, the Archetypes Booklet and the Next Steps Kit). Please note, you will need Adobe to view and use these.

You can either choose to print these out and go old school using pens, paper and sticky notes. Or, you can choose to use these digitally – anywhere you need to fill out you can do directly into the PDF file by typing into it.

IS THIS FOR ME IF I’VE BEEN IN BUSINESS YEARS OR AM JUST STARTING OUT?

It doesn’t matter what stage of business you’re in, taking stock of where your brand is at and where it’s heading is a process you can do at any time (and actually, I highly recommended you do this at least once a year!).

Your business can benefit from these exercises whether your business is just a nugget of an idea or you’ve been going for years.

WHAT RESULTS WILL I GET?

The results are totally dependent on whether you’re willing to put in the time and do the work. Building a brand takes time and nurturing, but by getting these important foundations clarified upfront, you’ll save yourself time and money later down the track – trust me.

HOW MUCH IS THE KIT?

For this kit of 5 x PDFs with 4 hours of guided activities for you and your team, access to videos explaining each activity in more detail, 3 x brief templates with guidance to help put this to work straight away, it’s just $197 USD for a short time only.

In-person brand foundations workshops with me usually cost $1,500 USD, so you’re getting my brain packaged up in a neat little DIY kit for a fraction of the cost of a one-to-one session.

BUY THE ESSENTIAL BRAND FOUNDATIONS KIT NOW >>>

BUY THE ESSENTIAL BRAND FOUNDATIONS KIT NOW