Get the foundations right

Build My Brand 1:1 Consulting Packages

Get the foundations right

Build My Brand 1:1 Consulting Packages

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Build My Brand

Who it’s for:

You’re an established business who:

⚡️ Is lacking clarity about your brand – who even are you anymore?

⚡️ Have your offer and market positioning locked down, but are feeling a bit stale and in need of a refresh.

⚡️ Are facing a crossroad and need to shore up your foundations before the next phase of your evolution.

 

You’re a new business who:

⚡️ Doesn’t know where to start.

⚡️ Wants to get the foundations laid from the outset.

 

What it includes:

Purpose + Vision

Why you’re here and where your brand is going

Values + Beliefs

Your foundational guiding lights

Character + Personality

Define your brand as if it were a person

Tone of Voice

Defining how your brand ‘speaks’ and how to use it through your business

Brand Story

Your origins, your challenges, your vision – all coming together as a story you can share

Brand Guardrails

Defining what your brand always or may be and what it will never be

Target Audience

Understanding your audience like your best friend

Brand Visual Identity

Logo design and style guide for consistent and aligned visual branding

The Process:

No matter where you are, this is a collaborative, no-fluff and, I like to think, fun ride. 

If we're in the same location
  • First we’ll have a chat about your challenges and needs.
  • I’ll send you and your team a questionnaire so I can uncover more about your business and where you’re at.
  • We’ll then have a 3-hour, in-person interactive workshop with your core team. There’ll probably be baked goods.
  • I then work away at building the above-listed outputs with check-ins along the way.
  • We’ll meet again to talk through the outputs, discuss where things feel right and align with your vision before I make any final tweaks.
  • You’ll have email / phone support from me for up to 4 weeks afterwards.

 

If we’re in the same location

  • First we’ll have a chat about your challenges and needs.
  • I’ll send you and your team a questionnaire so I can uncover more about your business and where you’re at.
  • We’ll then have a 3-hour, in-person interactive workshop with your core team. There’ll probably be baked goods.
  • I then work away at building the above-listed outputs with check-ins along the way.
  • We’ll meet again to talk through the outputs, discuss where things feel right and align with your vision before I make any final tweaks.
  • You’ll have email / phone support from me for up to 4 weeks afterwards.
If we're in different time zones
  • First we’ll meet via Zoom for 30mins to talk through your challenges and needs.
  • I’ll send you and your team a questionnaire so I can uncover more about your business and where you’re at.
  • I then work away at building the above-listed outputs before sending it all through for you to review.
  • We’ll meet again via Zoom to talk through the outputs, discuss where things feel right and align with your vision before I make any final tweaks.
  • You’ll have email support from me for up to 4 weeks afterwards.

 

If we’re in different time zones

  • First we’ll meet via Zoom for 30mins to talk through your challenges and needs.
  • I’ll send you and your team a questionnaire so I can uncover more about your business and where you’re at.
  • I then work away at building the above-listed outputs before sending it all through for you to review.
  • We’ll meet again via Zoom to talk through the outputs, discuss where things feel right and align with your vision before I make any final tweaks.
  • You’ll have email support from me for up to 4 weeks afterwards.

The Outcome:

You’ll have a brand codex (a bible, a go-to manual of all-the-things “your brand”) that anybody working on your brand can pick up and understand what you’re all about. This isn’t something that will gather dust in the corner of your ‘strategy’ folder. It’s a resource for your team and your suppliers to ensure your brand remains consistent and aligned. 

You’ll also have clear next actions to take to start the process of working towards your objectives in line with this new, crystal-clear brand of yours. If you choose to, I can facilitate the design of your new brand visual identity, working with experienced designers.

What Comes Next:

Typical next steps after this process include finding and briefing suppliers who are aligned and will be best placed to bring your brand to life:

     ⚡️ a designer to create your brand’s visual identity

     ⚡️a web designer to build your online presence

     ⚡️ a copywriter to bring your brand to life through words

     ⚡️ a photographer to capture your products or services

     ⚡️ a social media manager to connect and engage with your audience

You’ll either choose to fly the proverbial nest and start the process of working on your key actions with your team and selected suppliers. You’ll be confident and energised. Go forth, brave brand custodian!

Or, if you don’t have the capacity in-house and / or need some strategic guidance along the journey, I’ll be your go-to advisor to help manage your actions. A virtual chief marketing officer if you will, overseeing and project managing suppliers to ensure everything stays aligned. 

You needn’t decide this straight away, but it helps to think about what approach you’ll take.

 

Working with Melissa has been a real pleasure. Her enthusiasm from day one really made us feel she cared about us and our company, consequently the final product way exceeded our expectations.

I would not hesitate to recommend her. Thank you Melissa!

Richard Clarke

CEO, Secret Source

Working with Melissa was an absolute delight. She is very professional yet easy going, has a great sense of humour and masters her domain.

Starting the process, I wasn’t even sure what I wanted my brand to represent, and through working with Melissa, I’ve managed to get a clear picture of who I am (as my brand), who my target is and what does it all mean. My Brand Book covered everything I needed to go ahead and start my branding work i.e logo design, website design, social media presence etc. I’ve handed it to both my graphic designer and my website developer and they just ‘got’ it.

Rachel Ron

Founder, Carmine & Teal

Working with Melissa has been a real pleasure. Her enthusiasm from day one really made us feel she cared about us and our company, consequently the final product way exceeded our expectations.

I would not hesitate to recommend her. Thank you Melissa!

Richard Clarke

CEO, Secret Source

Working with Melissa was an absolute delight. She is very professional yet easy going, has a great sense of humour and masters her domain.

Starting the process, I wasn’t even sure what I wanted my brand to represent, and through working with Melissa, I’ve managed to get a clear picture of who I am (as my brand), who my target is and what does it all mean. My Brand Book covered everything I needed to go ahead and start my branding work i.e logo design, website design, social media presence etc. I’ve handed it to both my graphic designer and my website developer and they just ‘got’ it.

Rachel Ron

Founder, Carmine & Teal

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