by Melissa | Sep 11, 2019 | Consumer
You’ve downloaded all the templates and completed a profile of your ideal customer (aka avatar, aka persona aka target audience), that is, the “person” you want to attract more of to buy from you over and over. Great. Now what? Well the bad news is you’re...
by Melissa | Sep 5, 2017 | Consumer, Sales, Strategy
Getting clear on the real benefits of your product or service can be tricky if you’re too close to it. Sometimes, it can be hard to see the forest for the trees, and that could mean you miss an opportunity to close a deal. Creating a simple F.A.B. statement...
by Melissa | Aug 8, 2017 | Consumer, Strategy
How exciting is it to get a new customer? You get this little buzz of validation and excited at the prospect of gaining more and more just like them. Acquisition can cost you a bit though. And if you’re investing in acquisition tactics at the expense of serving your...
by Melissa | Aug 1, 2017 | Consumer
There are two sides to the argument for creating a buyer persona or ideal client. I’m firmly in the “Yes You Really Effing Should” camp.Opponents to the idea of creating a persona will tell you that it’s a made up person, so how can this be at...
