Social enterprise isn’t niche – it’s the new norm
None of us operate our businesses in a vacuum. We’re living in a time when the world is breaking – it’s crying out for us to change our ways urgently. But are we really listening? Or are we too busy looking for the usual economic life rafts to pull us out of the...
The Dark Side Of Bundles With Big Discounts: Why They’re Bad For Both Customers And Brands
It happens pretty regularly. There’s a big buzz in online business circles about a too-good-to-be-true bundle of online courses, featuring a round up of (for example) 75 of them from various course creators across the globe. They’re packaged up and sold for the hugely...
Why You’ll Only See Round Numbers In My Pricing And Why You Might Want To Consider It Too
The year is circa 1994 and I’m scraping together my pocket money into a coin purse, jamming my helmet on and jumping on my bike to ride to the local milk bar. I’ve got my sights set on a mixed lolly bag that will be sitting at the counter, ready for me. I’m crossing...Chat With Melissa
