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The Dark Side Of Bundles With Big Discounts: Why They’re Bad For Both Customers And Brands

The Dark Side Of Bundles With Big Discounts: Why They’re Bad For Both Customers And Brands

by Melissa | Jun 30, 2020 | Ethical Marketing, Sales

It happens pretty regularly. There’s a big buzz in online business circles about a too-good-to-be-true bundle of online courses, featuring a round up of (for example) 75 of them from various course creators across the globe. They’re packaged up and sold for the hugely...
Why You’ll Only See Round Numbers In My Pricing And Why You Might Want To Consider It Too

Why You’ll Only See Round Numbers In My Pricing And Why You Might Want To Consider It Too

by Melissa | Jun 22, 2020 | Ethical Marketing

The year is circa 1994 and I’m scraping together my pocket money into a coin purse, jamming my helmet on and jumping on my bike to ride to the local milk bar. I’ve got my sights set on a mixed lolly bag that will be sitting at the counter, ready for me. I’m crossing...

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Chat With Melissa

THE Gram is my Jam

Mandy was furloughed from her corporate job as a s Mandy was furloughed from her corporate job as a senior IT professional due to COVID-19. As a natural leader and mentor, women in her network began to reach out as they themselves were navigating uncertainty in their career path. Mandy quickly realised she had everything she needed to turn this passion for mentoring into a business, in order to expand her impact and hone her skills further. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In my interview with her, we talk about how Mandy is shifting from the structure of corporate life, to getting scrappy and resourceful in the exhilarating mess that is building her own executive coaching business. We touch on why she’s so passionate about helping women step out of the shadows and into their own genius in the corporate world. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Mandy drops some excellent, universal advice for women who want to be heard, no matter what sphere they happen to be in. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ DM me for a direct link x
We are all made of stories. We all have the same b We are all made of stories. We all have the same basic needs and inherent motivators, but we all have unique skills and abilities. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ One of my skills is to connect strategic tools and models together to build exhilarating brand strategies. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Using brand archetypes, I help my clients create a clearer picture about who their brand is - making them feel more human, real, relatable. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And I help clients identify what basic needs they fulfil with their offer, using Maslow's Hierarchy of Needs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I wrote a blog about how these two psychological models connect, with examples of brands and archetypes which play to each need in the Hierarchy. I'd love to know what you think. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Leave a little nerd emoji 🤓 below or DM me and I'll send you the link x ⠀⠀⠀⠀⠀⠀⠀ Original 📸 by @social.cut via @unsplash
⚡️ Brand strategy nerd alert!⚡️ There's a ⚡️ Brand strategy nerd alert!⚡️ There's a fascinating psychological element to brand benefits. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you understand how your brand really benefits your customer, you can connect with them on a much deeper level. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Abraham Maslow, a psychologist, created the 'Hierarchy of Needs' to explain core human motivations. Of course, marketers jumped right onto this model and now use it to help understand how brands can better connect with their customers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I delve deeper into this - and take a combined look at how different Archetypes play to each need differently, over on the blog. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⚡️
✨You'll never really know the positive impact yo ✨You'll never really know the positive impact you're having ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My yoga practice has been sketchy at best lately, for no other reason than me not giving it priority. After I energised with a quick lounge room session this morning, and bowed my head to say “namaste” to Yoga With Adriene, I thought, wow, she must have so many silent namastes floating her way from all over the world... and maybe a small percentage of those people will actually ever reach out and tell her. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The impact she’s having is far wider than the number of views of her videos might reveal. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And that for me thinking about the impact we have that we never see. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because sometimes it can feel like you’re shouting into the void, can’t it? You ask questions that go unanswered. You’re putting fantastic, high value content and offers out to the world and not always getting the response you hope for. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But in all of this, just know, you’re probably having a bigger impact than you realise. There are lurkers out there eating up everything you say, grateful and waiting for their time when they might reach out and say “You’ve made a real impact on my life already, and now I need your help”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is a long game. Of building trust and likability amongst your ideal people. Of nurturing and providing genuine value. Because behind every “overnight success” are years of laying strong foundations and refining the messages that truly resonate. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ One post or email alone won’t rock your world, but it may rock someone else’s... someone else who just needs a bit more time before you hear from them. And you’ll be ready when they do. To whoever needs to hear this 😘

 

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I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the Yuggera people who are the Traditional Custodians of the lands where I live, learn and work.

 

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