by Melissa | May 26, 2020 | Brand Purpose & Values, Interview
In this interview, I had the pleasure of speaking with Laura Burke from With Laura B, about pivoting her services in mental health for individuals and companies seeking to assist their employees. Whatever we’re feeling, no matter our privilege, is still valid Laura...
by Melissa | May 19, 2020 | Brand Purpose & Values, Interview
Client-centric thinking and a passion for health and fitness Samantha Williams, an award-winning health and fitness instructor from the beautiful Sunshine Coast hinterland town of Eumundi, has a very clear brand purpose that motivates her. Her mission is to provide a...
by Melissa | May 12, 2020 | Interview, Strategy
Pivoting with purpose and intent That’s certainly what I’m advocating for and what I’m taking away from my Women Pivoting Interview Series (in case you missed it, Part 1 is here). The most successful shifts in your business model and the way you serve your customers...
by Melissa | May 5, 2020 | Interview, Social Media, Strategy
Toto, we’re definitely not in Kansas anymore When the COVID-19 pandemic really started to take effect it was a scary, anxiety-inducing time for everyone. Every aspect of life has been touched by this – our health and those of our family and friends, our...
