Maslow’s Hierarchy of Needs & Archetypes: How These Two Psychological Tools Can Build Powerful Brands
Abraham Maslow, a psychologist, created the ‘Hierarchy of Needs’ to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The Hierarchy, while not rigidly linear, helps us understand the order in...
Got A Case Of Brand Shiny Object Syndrome? Here’s What To Do To Avoid The FOMO
We’ve all been a victim of it. You take a gander at a competitor or peer’s social feed and think “Wow that’s so cool, I should do something like that”. You hear about their success with a product or service launch and think “I just gotta do that too!”. That my...
What Actually Is Brand Strategy?
Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business. A good brand strategy is: ⚡️ Focussed on business outcomes. Specifically, it’s about growing your business profitably. A complete brand strategy takes a...
Why Brand Purpose Will Mean F*ck All If You Don’t Live By Your Values
I’ve been thinking a lot about brand purpose and the values that underpin a brand. Thinking about how these brand values play out through every touch point – and wondering where some brands go wrong when it comes to their marketing (namely, their...
Does Every Business Need A Brand?
Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting...Chat With Melissa
