What Actually Is Brand Strategy?

What Actually Is Brand Strategy?

Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business.   A good brand strategy is: ⚡️ Focussed on business outcomes. Specifically, it’s about growing your business profitably. A complete brand strategy takes a...
Does Every Business Need A Brand?

Does Every Business Need A Brand?

Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting...