What Actually Is Brand Strategy?
Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business. A good brand strategy is: ⚡️ Focussed on business outcomes. Specifically, it’s about growing your business profitably. A complete brand strategy takes a...
Why Brand Purpose Will Mean F*ck All If You Don’t Live By Your Values
I’ve been thinking a lot about brand purpose and the values that underpin a brand. Thinking about how these brand values play out through every touch point – and wondering where some brands go wrong when it comes to their marketing (namely, their...
Does Every Business Need A Brand?
Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting...
WTF Are Brand Archetypes (?!) And How to Build A Cracking Brand Using Them
So you’ve probably heard a bunch about needing to create a brand personality… but what exactly does that mean? Do you just pluck some personality traits out of thin air and just run with that? Surprise: No. No you don’t. Well, I mean, you CAN… but don’t....
Brand vs. Marketing – What’s the Difference Anyway?
Ok so here’s a little bug bear of mine: when people misuse the terms brand and marketing, or use them interchangeably. For me what makes that worse is the experts who DO the brand and marketing activities use them interchangeably. It’s this mild annoyance that...Chat With Melissa
