by Melissa | Oct 29, 2019 | Strategy
Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business. A good brand strategy is: ⚡️ Focussed on business outcomes. Specifically, it’s about growing your business profitably. A complete brand strategy takes a look...
by Melissa | Oct 21, 2019 | Brand Purpose & Values, Strategy
I’ve been thinking a lot about brand purpose and the values that underpin a brand. Thinking about how these brand values play out through every touch point – and wondering where some brands go wrong when it comes to their marketing (namely, their...
by Melissa | Sep 17, 2019 | Strategy
Yes.End of post.Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not).A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting...
by Melissa | Sep 17, 2018 | Strategy
So you’ve probably heard a bunch about needing to create a brand personality… but what exactly does that mean? Do you just pluck some personality traits out of thin air and just run with that? Surprise: No. No you don’t. Well, I mean, you CAN… but don’t....
by Melissa | Dec 12, 2017 | Strategy
Ok so here’s a little bug bear of mine: when people misuse the terms brand and marketing, or use them interchangeably. For me what makes that worse is the experts who DO the brand and marketing activities use them interchangeably.It’s this mild annoyance that inspired...
by Melissa | Dec 5, 2017 | Strategy
I’m sorry to be the one to break it to you… but building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo....
