What Actually Is Brand Strategy?

What Actually Is Brand Strategy?

Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business. A good brand strategy is: ⚡️ Focussed on business outcomes. Specifically, it’s about growing your business profitably. A complete brand strategy takes a look...
Does Every Business Need A Brand?

Does Every Business Need A Brand?

Yes.End of post.Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not).A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting...
Brand vs. Marketing – What’s the Difference Anyway?

Brand vs. Marketing – What’s the Difference Anyway?

Ok so here’s a little bug bear of mine: when people misuse the terms brand and marketing, or use them interchangeably. For me what makes that worse is the experts who DO the brand and marketing activities use them interchangeably.It’s this mild annoyance that inspired...
A Brand Is Not A Logo – So What Is It Really?

A Brand Is Not A Logo – So What Is It Really?

I’m sorry to be the one to break it to you… but building a brand isn’t something you can check off your list once and you’re done. A brand is as complex as a person. It’s made up of so many elements – only one of which is the logo....