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Make Your Designer Love You By Including These Important Elements In Your Design Brief

Make Your Designer Love You By Including These Important Elements In Your Design Brief

by Melissa | Feb 28, 2018 | Design, Websites

Designers are amazing, clever, creative people, but one thing they’re not are mind readers. One thing I’m unapologetically passionate about is that all brand owners really need to KNOW and OWN their own $h!t. That means, you have got to understand the...
5 Reasons You Need A Website For Your Business, Like, NOW

5 Reasons You Need A Website For Your Business, Like, NOW

by Melissa | Jun 29, 2017 | Websites

Are you a small business? Do you have a website of your very own? If you’re running through the list of excuses like “I don’t have time”, “I don’t know where to start” or “It will cost too much money to get a...

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Chat With Melissa

THE Gram is my Jam

On Fridays we listen to 80s music.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What makes your brand unforgettable? Tagging some of my unforgettables right here 😘
This may well be social media suicide, but screw i This may well be social media suicide, but screw it. I'm so over morally questionable tactics to sell online products, so I'm calling out the dark side of how we sell. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It happens pretty regularly. There’s a big buzz in online business circles about a too-good-to-be-true bundle of online courses, featuring a round up of (for example) 75 of them from various course creators across the globe. They’re packaged up and sold for the hugely discounted price of $100 (or something like that), to offer immense value for budding online business owners. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Or do they? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If they use any of the below, then (IMHO) it's manipulation: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🚨 Urgency: an arbitrarily short space of time so people don't overthink it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🚨 Overwhelming Amount of Content: loads of content disguised as 'value'. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🚨 Price: almost incomprehensible discount 'saving' people thousands and thousands of dollars (because they'd absolutely just spend that otherwise, wouldn't they? 😒). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🚨 Being so darned 'helpful' by just sharing this 'no brainer' of a deal, but not disclosing affiliate commissions from every sale. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Online Business Owners: You don't HAVE to get caught up in the machine. You can CHOOSE to unplug and CHOOSE market a better way for your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Scroll through for a summary of why I think these types of deals are bad for customers and brands - or read the full blog on my website. Comment or DM me and tell me what you think.
I'm going to be honest, I'm finding it challenging I'm going to be honest, I'm finding it challenging to exist in the world with everything going on. Like many, I'm on a rollercoaster of learning, and a process of refining my own brand values and my offer to be the most useful and leave a genuine, positive impact on the world - beyond just words.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, I'm leaning into where I think I can add the most value. I'm not playing small anymore or staying quiet when I think something doesn't sit right. I'll be calling out B.S. - and boy, there is a LOT of it getting around at the moment. The online business world is supposed to be a big opportunity for all of us to prosper, but in many cases, it's just amplifying so much of the bad stuff I thought many of us wanted to leave behind.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Underneath this smiling bright surface you see pictured here is a fiery rage... which I'm channelling to do good in the world.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Stay tuned, it's gonna get real. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ethicalmarketing #digitalmarketing #onlinemarketing #sustainablebusiness #ethicalmarketer #contentmarketing #marketing #marketingagency #marketingstrategy #bethechange #ethicalbrand #leadgeneration #worldchangers #brandsthatgiveback #ethical #ethicalbusiness #ethicalentrepreneurship #instagramadvertising #sociallyresponsible #socialmedia #socialmediamarketing #sustainablymade #businessforgood #leadgen #outreachmarketing #planetpositive #purposedriven #advertising #branding #changemakercommunity
The year is circa 1994 and I’m scraping together The year is circa 1994 and I’m scraping together my pocket money into a coin purse, jamming my helmet on and jumping on my bike to ride to the local milk bar. I’ve got my sights set on a mixed lolly bag that will be sitting at the counter, ready for me. I’m crossing my fingers for more than one of those banana lollies I love the most and hoping I don’t get any dreaded liquorice. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There they are on the counter, ready for me. One mixed lolly bag for 99 cents – yes please! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Not a dollar, it’s 99 cents. That’s *less* than a dollar! What a bargain! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Problem is, I’m not even getting change from this because 1 cent coins were withdrawn from circulation in Australia 3 years earlier. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But I’m still getting a bargain, right? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Poor 10-and-a-bit year old me. Feeling both like a savvy bargain hunter and just a teensy bit ripped off at the same time. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Why wouldn’t they just price them at $1 when that’s what I have to hand over for the lollies anyway?? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What does branding have to do with the price of lollies in the mid-90s? Check out my latest blog to find out how I make the link... 😜 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Go to the link. The one in the bio that everyone knows about but somehow we have to keep writing #linkinbio. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • • • • #ethicalmarketing #digitalmarketing #onlinemarketing #sustainablebusiness #ethicalmarketer #contentmarketing #marketing #marketingagency #marketingstrategy #bethechange #ethicalbrand #worldchangers #brandsthatgiveback #ethical #ethicalbusiness #ethicalentrepreneurship #instagramadvertising #sociallyresponsible #socialmedia #socialmediamarketing #sustainablymade #businessforgood #outreachmarketing #planetpositive #purposedriven #advertising #branding #changemakercommunity

 

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I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the Yuggera people who are the Traditional Custodians of the lands where I live, learn and work.

 

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