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ESSENTIAL BRAND FOUNDATIONS – WORKSHOP KIT

(3 customer reviews)

$347.00 USD $250.00 USD

Your brand is the combination of tangible and intangible elements that contribute to what is called your brand equity (its inherent worth beyond just the product or service you’re selling).

This workshop kit will guide you through workshopping these foundational elements with your team (or yourself!). You’ll also be equipped with clear next steps on what to do once you’ve got these down pat.

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3 reviews for ESSENTIAL BRAND FOUNDATIONS – WORKSHOP KIT

  1. Monica

    I have recently completed this workshop kit & it has proved to be an important investment for my business! You can never know your brand ENOUGH. I built my brand from the ground up, and this kit picked up on considerations that I did not initially consider. . I will treasure the insight I have gained. All within the comfort of my own time and pace, & easy to interpret. Thank you Melissa. I will be ordering future products!

  2. Sara Capacci

    I am beyond excited to have this kit. It has been such a wonderful exercise to do on my own and one that I will do every quarter to make sure I stay on brand, keep aligned with my message, my vision, my why. In this process I have discovered few absolutely important things:
    1_If I had done this at the start of my business, I would have saved tons of money in courses/tools that were not right for where I wanted my business to do. It would really have halved “the start up confusion”.
    2_ It really gave me clarity and clear direction. A kit that is useful at any stage of business, and even better if done every so often, as I found out that my branding is so much more then cooking and connection. It sparked ideas and possible new products concepts.
    Highly recommend this for any business who wants to stay true to their values and mission, from the solopreneur (that can easily get off-tracked by the endless to do list), and the bigger companies that need the team to have a clear vision of where the business is heading.
    Thank you so much for this gem!

  3. Julia Gottlieb

    After reading about Brand Archetypes (many years ago), I was struggling to implement the knowledge into my brand practice. As a strategic designer, I was desperate to use it as a tool, yet something was ‘missing’ that was holding me back from introducing it to my clients. Enter this kit! It was what I needed to be able to articulate archetypes in a clear, simple way. I’ve now run two workshops with my new ‘tools’ and my clients are raving about the process. Thank you A Brand is Not a Logo!

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