Get the brand strategy resources that marketing agencies all over the world want to get their hands on. Seriously, even tier 1 consulting firms have been after these bad boys (not even joking).
These have been created lovingly by moi 🙋♀️ to help you get the basics of brand strategy in place. These are tools you can use over and over again – each year for your one brand as a check-in, or each time you start a new brand. They’re the tools that keep on giving, without that one-night-stand kinda vibe 🙅♀️
90 DAY BRAND PLAN
DIY Brand Roadmap
The DIY brand roadmap for overwhelmed solopreneurs.
The 90 Day Brand Plan will guide you through your entire business, brand and marketing strategy with a perfect combination of no-fluff lessons, videos and checklists. Across 6 modules you’ll cover all the juicy bits that make up the signature Brand Codex© I’ve been using successfully with my 1:1 clients for many years.
⚡️ Gain clarity.
⚡️ Find your purpose.
⚡️ And stop winging it.
Take control of your brand (and what it stands for) so you never have to second-guess Every.Single.Decision in your business again.
Get Your Brand In Order
A list of all those things that aren’t just your logo that make up your brand.
A strong brand has so many moving parts that the odd one can easily be left behind. This checklist helps you pinpoint all the things – not just your logo – that make a strong, consistent brand. Oh yep, it’s FREE.
Define Your Audience
Understand how to best reach your desired customers by diving deeper than demographics. From motivations right through to moments in their lives, the workbook is designed to give you a clear picture of who they are on a human level, helping you empathise with them.
I mentioned it’s free, right?
Not Your Grandpa’s
Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats.
It’s a classic Marketing 101 type of model, but still holds up when you’re assessing where you’re at and the possibilities of where you could be. This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.
Describe Your Brand
A list of over 900 words to help you describe your brand more colourfully.
With this list of descriptors on your side, you’ll not be lost for words to describe your brand character again. Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand, immediately gets what you’re all about.
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An external analysis takes stock of the environment your brand is operating in. In this blog, I introduce the strategic management tool called a PESTLE analysis, which helps you break influences down into different areas to identify potential consequences for your business.
Maslow’s Hierarchy of Needs & Archetypes: How These Two Psychological Tools Can Build Powerful Brands
Abraham Maslow, a psychologist, created the 'Hierarchy of Needs' to explain core human motivations from as early as 1943 and continued his work on this model throughout his career. The Hierarchy, while not rigidly linear, helps us understand the order in which basic...
We’ve all been a victim of it. You take a gander at a competitor or peer’s social feed and think “Wow that’s so cool, I should do something like that”. You hear about their success with a product or service launch and think “I just gotta do that too!”. That my...