In-demand

resources

Get the brand strategy resources that marketing agencies all over the world want to get their hands on. Seriously, even tier 1 consulting firms have been after these bad boys (not even joking).

These have been created lovingly by moi 🙋‍♀️  to help you get the basics of brand strategy in place. These are tools you can use over and over again – each year for your one brand as a check-in, or each time you start a new brand. They’re the tools that keep on giving, without that one-night-stand kinda vibe 🙅‍♀️

Get Your Brand

In Order

A list of all those things that aren’t just your logo that make up your brand. 

Containing a list of over 20 different brand elements to consider in your suite of brand assets, this will not only get you thinking “Hmm, I guess my brand is more than a logo”, but also move you towards peak brand consistency. Check them off and get your brand assets sa-sa-sa-sorted.

Define Your Audience

Get to know your target audience like you know your best friend. 

This free workbook will take you beyond demographics and help you understand how to best reach your desired customers. Diving deeper to understand motivations right through to moments in their lives, the workbook is designed to give you a clear picture of who they are on a human level, helping you empathise with them. If you can empathise with them, you will know how to best suit their needs and best communicate with them. I mentioned it’s free, right?

Not Your Grandpa’s

SWOT Analysis

Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats.

It’s a classic Marketing 101 type of model, but still holds up when you’re assessing where you’re at and the possibilities of where you could be. This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.

Personality Traits, Brand Values and Tone of Voice Descriptors

A list of over 900 words to help you describe your brand more colourfully.

With this list of descriptors on your side, you’ll not be lost for words to describe your brand character again. Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand, immediately gets what you’re all about.

50 Prompts for Pivoting

Helping you navigate your big pivot.

This workbook has 50 questions to consider before making big changes to your business. During times of crisis it’s easy to panic and make swift decisions based on emotions (like fear). This workbook will hopefully help you validate some of those decisions, to make sure they’re aligned with your longer term brand vision.

In-demand

resources

 

Get the brand strategy resources that marketing agencies all over the world want to get their hands on. Seriously, even tier 1 consulting firms have been after these bad boys (not even joking).

These have been created lovingly by moi 🙋‍♀️  to help you get the basics of brand strategy in place. These are tools you can use over and over again – each year for your one brand as a check-in, or each time you start a new brand. They’re the tools that keep on giving, without that one-night-stand kinda vibe 🙅‍♀️

FREEBIE

Get Your Brand

In Order

A list of all those things that aren’t just your logo that make up your brand. 

Containing a list of over 20 different brand elements to consider in your suite of brand assets, this will not only get you thinking “Hmm, I guess my brand is more than a logo”, but also move you towards peak brand consistency. Check them off and get your brand assets sa-sa-sa-sorted.

FREEBIE

Define Your Audience

Get to know your target audience like you know your best friend. 

This free workbook will take you beyond demographics and help you understand how to best reach your desired customers. Diving deeper to understand motivations right through to moments in their lives, the workbook is designed to give you a clear picture of who they are on a human level, helping you empathise with them. If you can empathise with them, you will know how to best suit their needs and best communicate with them. I mentioned it’s free, right?

FREEBIE

Not Your Grandpa’s

SWOT Analysis

Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats.

It’s a classic Marketing 101 type of model, but still holds up when you’re assessing where you’re at and the possibilities of where you could be. This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.

LIST

Personality Traits, Brand Values and Tone of Voice Descriptors

A list of over 900 words to help you describe your brand more colourfully.

With this list of descriptors on your side, you’ll not be lost for words to describe your brand character again. Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand, immediately gets what you’re all about.

WORKBOOK

50 Prompts for Pivoting

Helping you navigate your big pivot.

This workbook has 50 questions to consider before making big changes to your business. During times of crisis it’s easy to panic and make swift decisions based on emotions (like fear). This workbook will hopefully help you validate some of those decisions, to make sure they’re aligned with your longer term brand vision.

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What Actually Is Brand Strategy?

What Actually Is Brand Strategy?

Put simply, brand strategy is a plan for how you will leverage your brand to drive growth in your business.   A good brand strategy is: ⚡️ Focussed on business outcomes. Specifically, it’s about growing your business profitably. A complete brand strategy takes a...

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