RESOURCES

Brand Building DIY Tools & Workbooks

Resources

Ok, so you’re totally on board with the idea that a brand is so much more than a logo, but you’re not quite ready for 1:1 help just yet. You’re a savvy, bootstrapping type ready to roll up your sleeves and DIY. Here are some resources I’ve created to help you on your brand building journey.

Brand Building Workbook

🔐 $35 USD 🔐

This 12 page filloutable PDF will guide you through developing the following brand elements so you can get clear and aligned:

  • Your audience
  • What needs your product or service fulfils
  • Attributes and benefits of your product or service
  • Your top line brand values and beliefs
  • Your top line brand personality
  • Your top line brand purpose and essence
  • Then an action plan to help you get to where you want to go

Essential Brand Foundations Workshop Kit

🔐 $250 USD 🔐 

This kit will guide you through workshopping these foundational elements with your team (or yourself!). You’ll also be equipped with clear next steps on what to do once you’ve got these down pat.

The kit contains 5 x PDF booklets (Instructions, Workshop Sheets, Output Sheets, Archetypes Booklet and Next Steps Templates). Using this kit will help you more comprehensively work through:

⚡️ defining your brand purpose

⚡️ defining your core brand values and beliefs

⚡️ creating your brand personality 

⚡️ articulating your brand’s tone of voice 

Brand Foundations Coaching Pack

🔐 $400 USD 🔐 

This pack contains the Brand Foundations Workshop Kit AND a 1 hour Zoom call with Melissa. This is for you if you want to do it yourself, but also want some expert advice.

You’ll get the kit and all of its inclusions in order to workshop your:

⚡️ brand purpose

⚡️ core brand values and beliefs

⚡️ brand personality 

⚡️ brand tone of voice 

Then, we’ll schedule a 1 hour Zoom call to talk through what you’ve come up with, refine anything that needs tightening up, and have a good chat about your action plan from here so you are super clear on what comes next.

You’ll walk away feeling confident you’re on the right path and have had a brand expert (ahem… that’s me) cast an experienced eye over your brand foundations.

Brand Building Workbook

🔐 $35 USD 🔐

This 12 page filloutable PDF will guide you through developing the following brand elements so you can get clear and aligned:

  • Your audience
  • What needs your product or service fulfils
  • Attributes and benefits of your product or service
  • Your top line brand values and beliefs
  • Your top line brand personality
  • Your top line brand purpose and essence
  • Then an action plan to help you get to where you want to go

Essential Brand Foundations Workshop Kit

🔐 $250 USD 🔐 

This kit will guide you through workshopping these foundational elements with your team (or yourself!). You’ll also be equipped with clear next steps on what to do once you’ve got these down pat.

The kit contains 5 x PDF booklets (Instructions, Workshop Sheets, Output Sheets, Archetypes Booklet and Next Steps Templates). Using this kit will help you more comprehensively work through:

⚡️ defining your brand purpose

⚡️ defining your core brand values and beliefs

⚡️ creating your brand personality 

⚡️ articulating your brand’s tone of voice 

Brand Foundations Coaching Pack

🔐 $400 USD 🔐 

This pack contains the Brand Foundations Workshop Kit AND a 1 hour Zoom call with Melissa. This is for you if you want to do it yourself, but also want some expert advice.

You’ll get the kit and all of its inclusions in order to workshop your:

⚡️ brand purpose

⚡️ core brand values and beliefs

⚡️ brand personality 

⚡️ brand tone of voice 

Then, we’ll schedule a 1 hour Zoom call to talk through what you’ve come up with, refine anything that needs tightening up, and have a good chat about your action plan from here so you are super clear on what comes next.

You’ll walk away feeling confident you’re on the right path and have had a brand expert (ahem… that’s me) cast an experienced eye over your brand foundations.

About the Brand Building Workbook, Valeria said:

This workbook really helped me to put all my thoughts together and the bits and pieces I already had. It gave me the opportunity to make order and really see the strength of some aspects that I didn’t realize before. Also to see the gaps that needed to be worked on. This workbook gave me clarity and helped me take actions. I loved the simple and approachable way it asks questions, making thinking it all through much less daunting.

Valeria D'Annibale

Founder + Designer, Varily Jewelry

About the Essential Brand Foundations Workbook Kit, Julia said:

After reading about Brand Archetypes (many years ago), I was struggling to implement the knowledge into my brand practice. As a strategic designer, I was desperate to use it as a tool, yet something was ‘missing’ that was holding me back from introducing it to my clients. Enter this kit! It was what I needed to be able to articulate archetypes in a clear, simple way. I’ve now run two workshops with my new ‘tools’ and my clients are raving about the process. Thank you A Brand is Not a Logo!

Julia Gottlieb

Founder + Creative Lead, Amadeus Brand

And Sara said:

I am beyond excited to have this kit. It has been such a wonderful exercise to do on my own and one that I will do every quarter to make sure I stay on brand, keep aligned with my message, my vision, my why. In this process I have discovered few absolutely important things:
1. If I had done this at the start of my business, I would have saved tons of money in courses/tools that were not right for where I wanted my business to do. It would really have halved “the start up confusion”.

2. It really gave me clarity and clear direction. A kit that is useful at any stage of business, and even better if done every so often, as I found out that my branding is so much more than cooking and connection. It sparked ideas and possible new products concepts.

Highly recommend this for any business who wants to stay true to their values and mission, from the solopreneur (that can easily get off-tracked by the endless to do list), and the bigger companies that need the team to have a clear vision of where the business is heading.
Thank you so much for this gem!

Sara Capacci

Director & Founder, The Connection Project

Looking for more?

Let’s Talk Brand Strategy

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