RESOURCES

Brand Building Tools, Workbooks + Freebies

Freebies!

If you’re just getting started and up for some DIY action, check out these templates I made just for you. 

Define Your Audience Like Your Best Friend

🎉FREE 🎉 

Get to know your target audience like you know your best friend. This workbook will take you beyond demographics and help you understand how to best reach your desired customers.

If you can empathise with them, you will know how to best suit their needs and best communicate with them. 

Not Your Grandpa's S.W.O.T. Analysis

🎉FREE 🎉 

Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats. It's a classic Marketing 101 type of model, but still holds up when you're assessing where you're at and the possibilities of where you could be.

This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.

Resources

Looking to get a bit more serious? Here are some of the more in-depth resources I’ve created to help you on your brand building journey.

Brand Building Workbook

🔐 $35 USD 🔐

This 12 page filloutable PDF will guide you through developing the following brand elements so you can get clear and aligned:

  • Your audience
  • What needs your product or service fulfils
  • Attributes and benefits of your product or service
  • Your brand values and beliefs
  • Your brand personality
  • Your brand purpose and essence
  • Then an action plan to help you get to where you want to go

This workbook really helped me to put all my thoughts together and the bits and pieces I already had. It gave me the opportunity to make order and really see the strength of some aspects that I didn’t realize before. Also to see the gaps that needed to be worked on. This workbook gave me clarity and helped me take actions. I loved the simple and approachable way it asks questions, making thinking it all through much less daunting.

Valeria D'Annibale

Founder + Designer, Varily Jewelry

Essential Brand Foundations Workshop Kit

🔐 $350 USD 🔐 

This workshop kit will guide you through workshopping these foundational elements with your team (or yourself!). You’ll also be equipped with clear next steps on what to do once you’ve got these down pat.

The kit contains 5 x PDF booklets (Instructions, Workshop Sheets, Output Sheets, Archetypes Booklet and Next Steps Templates). Using this kit will help you more comprehensively work through:

          ⚡️ defining your brand purpose

          ⚡️ defining your core brand values and beliefs

          ⚡️ creating your brand personality 

          ⚡️ articulating your brand’s tone of voice 

After reading about Brand Archetypes (many years ago), I was struggling to implement the knowledge into my brand practice. As a strategic designer, I was desperate to use it as a tool, yet something was ‘missing’ that was holding me back from introducing it to my clients. Enter this kit! It was what I needed to be able to articulate archetypes in a clear, simple way. I’ve now run two workshops with my new ‘tools’ and my clients are raving about the process. Thank you A Brand is Not a Logo!

Julia Gottlieb

Founder + Creative Lead, Amadeus Brand

I am beyond excited to have this kit. It has been such a wonderful exercise to do on my own and one that I will do every quarter to make sure I stay on brand, keep aligned with my message, my vision, my why. In this process I have discovered few absolutely important things:
1. If I had done this at the start of my business, I would have saved tons of money in courses/tools that were not right for where I wanted my business to do. It would really have halved “the start up confusion”.

2. It really gave me clarity and clear direction. A kit that is useful at any stage of business, and even better if done every so often, as I found out that my branding is so much more than cooking and connection. It sparked ideas and possible new products concepts.

Highly recommend this for any business who wants to stay true to their values and mission, from the solopreneur (that can easily get off-tracked by the endless to do list), and the bigger companies that need the team to have a clear vision of where the business is heading.
Thank you so much for this gem!

Sara Capacci

Director & Founder, The Connection Project

Freebies!

If you’re just getting started and up for some DIY action, check out these templates I made just for you. 

Define Your Audience Like Your Best Friend

🎉 FREE 🎉

Get to know your target audience like you know your best friend. This workbook will take you beyond demographics and help you understand how to best reach your desired customers.

If you can empathise with them, you will know how to best suit their needs and best communicate with them. 

Not Your Grandpa's S.W.O.T. Analysis

🎉 FREE 🎉 

Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats. It's a classic Marketing 101 type of model, but still holds up when you're assessing where you're at and the possibilities of where you could be.

This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.

 

Resources

Looking to get a bit more serious? Here are some of the more in-depth resources I’ve created to help you on your brand building journey.

Brand Building Workbook

🔐 $35 🔐 

This 12 page filloutable PDF will guide you through developing the following brand elements so you can get clear and aligned:

          ⚡️ Your audience

          ⚡️ What needs your product or service fulfils

          ⚡️ Attributes and benefits of your product or service

          ⚡️ Your brand values and beliefs

          ⚡️ Your brand personality

          ⚡️ Your brand purpose and essence

          ⚡️ Then an action plan to help you get to where you want to go

This is for you if you’re just getting started and need a broad overview of your brand.

This workbook really helped me to put all my thoughts together and the bits and pieces I already had. It gave me the opportunity to make order and really see the strength of some aspects that I didn’t realize before. Also to see the gaps that needed to be worked on. This workbook gave me clarity and helped me take actions. I loved the simple and approachable way it asks questions, making thinking it all through much less daunting.

Valeria D'Annibale

Founder + Designer, Varily Jewelry

Essential Brand Foundations Workshop Kit

🔐 $350 🔐 

This workshop kit will guide you through workshopping these foundational elements with your team (or yourself!). You’ll also be equipped with clear next steps on what to do once you’ve got these down pat.

The kit contains 5 x PDF booklets (Instructions, Workshop Sheets, Output Sheets, Archetypes Booklet and Next Steps Templates). Using this kit will help you more comprehensively work through:

          ⚡️ defining your brand purpose

          ⚡️ defining your core brand values and beliefs

          ⚡️ creating your brand personality 

          ⚡️ articulating your brand’s tone of voice 

Essential Brand Foundations Workshop Kit

This workshop kit will guide you through workshopping these foundational elements with your team (or yourself!). You’ll also be equipped with clear next steps on what to do once you’ve got these down pat.

The kit contains 5 x PDF booklets (Instructions, Workshop Sheets, Output Sheets, Archetypes Booklet and Next Steps Templates). Using this kit will help you more comprehensively work through:

⚡️ purpose

⚡️ values and beliefs

⚡️ personality 

⚡️ tone of voice 

After reading about Brand Archetypes (many years ago), I was struggling to implement the knowledge into my brand practice. As a strategic designer, I was desperate to use it as a tool, yet something was ‘missing’ that was holding me back from introducing it to my clients. Enter this kit! It was what I needed to be able to articulate archetypes in a clear, simple way. I’ve now run two workshops with my new ‘tools’ and my clients are raving about the process. Thank you A Brand is Not a Logo!

Julia Gottlieb

Founder + Creative Lead, Amadeus Brand

I am beyond excited to have this kit. It has been such a wonderful exercise to do on my own and one that I will do every quarter to make sure I stay on brand, keep aligned with my message, my vision, my why. In this process I have discovered few absolutely important things:
1. If I had done this at the start of my business, I would have saved tons of money in courses/tools that were not right for where I wanted my business to do. It would really have halved “the start up confusion”.

2. It really gave me clarity and clear direction. A kit that is useful at any stage of business, and even better if done every so often, as I found out that my branding is so much more than cooking and connection. It sparked ideas and possible new products concepts.

Highly recommend this for any business who wants to stay true to their values and mission, from the solopreneur (that can easily get off-tracked by the endless to do list), and the bigger companies that need the team to have a clear vision of where the business is heading.
Thank you so much for this gem!

Sara Capacci

Director & Founder, The Connection Project

Let’s Talk Brand Strategy

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