In-demand
resources
Get the brand strategy resources that marketing agencies all over the world want to get their hands on. Seriously, even tier 1 consulting firms have been after these bad boys (not even joking).
These have been created lovingly by moi 🙋♀️ to help you get the basics of brand strategy in place. These are tools you can use over and over again – each year for your one brand as a check-in, or each time you start a new brand. They’re the tools that keep on giving, without that one-night-stand kinda vibe 🙅♀️
Get Your Brand
In Order
A list of all those things that aren’t just your logo that make up your brand.
Containing a list of over 20 different brand elements to consider in your suite of brand assets, this will not only get you thinking “Hmm, I guess my brand is more than a logo”, but also move you towards peak brand consistency. Check them off and get your brand assets sa-sa-sa-sorted.
Define Your Audience
Get to know your target audience like you know your best friend.
This free workbook will take you beyond demographics and help you understand how to best reach your desired customers. Diving deeper to understand motivations right through to moments in their lives, the workbook is designed to give you a clear picture of who they are on a human level, helping you empathise with them. If you can empathise with them, you will know how to best suit their needs and best communicate with them. I mentioned it’s free, right?
Not Your Grandpa’s
SWOT Analysis
Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats.
It’s a classic Marketing 101 type of model, but still holds up when you’re assessing where you’re at and the possibilities of where you could be. This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.
Personality Traits, Brand Values and Tone of Voice Descriptors
A list of over 900 words to help you describe your brand more colourfully.
With this list of descriptors on your side, you’ll not be lost for words to describe your brand character again. Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand, immediately gets what you’re all about.
50 Prompts for Pivoting
Helping you navigate your big pivot.
This workbook has 50 questions to consider before making big changes to your business. During times of crisis it’s easy to panic and make swift decisions based on emotions (like fear). This workbook will hopefully help you validate some of those decisions, to make sure they’re aligned with your longer term brand vision.
In-demand
resources
Get the brand strategy resources that marketing agencies all over the world want to get their hands on. Seriously, even tier 1 consulting firms have been after these bad boys (not even joking).
These have been created lovingly by moi 🙋♀️ to help you get the basics of brand strategy in place. These are tools you can use over and over again – each year for your one brand as a check-in, or each time you start a new brand. They’re the tools that keep on giving, without that one-night-stand kinda vibe 🙅♀️
FREEBIE
Get Your Brand
In Order
A list of all those things that aren’t just your logo that make up your brand.
Containing a list of over 20 different brand elements to consider in your suite of brand assets, this will not only get you thinking “Hmm, I guess my brand is more than a logo”, but also move you towards peak brand consistency. Check them off and get your brand assets sa-sa-sa-sorted.
FREEBIE
Define Your Audience
Get to know your target audience like you know your best friend.
This free workbook will take you beyond demographics and help you understand how to best reach your desired customers. Diving deeper to understand motivations right through to moments in their lives, the workbook is designed to give you a clear picture of who they are on a human level, helping you empathise with them. If you can empathise with them, you will know how to best suit their needs and best communicate with them. I mentioned it’s free, right?
FREEBIE
Not Your Grandpa’s
SWOT Analysis
Take a look under the hood at your Strengths, Weaknesses, Opportunities and Threats.
It’s a classic Marketing 101 type of model, but still holds up when you’re assessing where you’re at and the possibilities of where you could be. This particular version is amped up compared to the model of old, designed to dive deeper and then turn your INSIGHTS into ACTION.
LIST
Personality Traits, Brand Values and Tone of Voice Descriptors
A list of over 900 words to help you describe your brand more colourfully.
With this list of descriptors on your side, you’ll not be lost for words to describe your brand character again. Use for creating your brand personality, working through your values and describing your tone of voice, so that anyone working on your brand, immediately gets what you’re all about.
WORKBOOK
50 Prompts for Pivoting
Helping you navigate your big pivot.
This workbook has 50 questions to consider before making big changes to your business. During times of crisis it’s easy to panic and make swift decisions based on emotions (like fear). This workbook will hopefully help you validate some of those decisions, to make sure they’re aligned with your longer term brand vision.
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What Actually Is Brand Strategy?
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Why Brand Purpose Will Mean F*ck All If You Don’t Live By Your Values
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