Kiah Worling is a self-confessed tech nerd on a mission to help busy creatives and conscious entrepreneurs create space for the things that are really important. The pandemic was the prompt Kiah needed to change her offerings to suit her better audience – changes which became even more important.

 

A not-so-reckless decision to pivot

 

Previously her offer was a long-term, immersive tech and systems overhaul program. While the benefits were there, it was often a ‘nice to have’ for many of the people Kiah wanted to work with. To devise her shift in offer, Kiah absorbed information she had about her audience, gathered feedback and even approached some fence-sitters about what she could offer that would help them most – then made her move.

 

Watch the full interview here.

 

 

 

Kiah’s pivot is an example in trusting your instincts. The pivot wasn’t as ‘reckless’ as she describes, in that she used the information available to her and direct customer feedback and testing to make her move. That instinct is equally as important as data, as it can help us decipher the difference between what people say they will do and what they actually do.

In being flexible and open-minded, Kiah has executed her pivot to the benefit of her business and found herself busier than ever while working through the challenges of the pandemic.

 

If you need some help sorting out your systems and tech to find more space, you can find Kiah at KiahWorling.com or on Instagram as @kiahworling or Facebook.

 

 

Express Strategy Sesh

Want a sense check that your pivot is on brand and right for you?

You might also like these…

Women Pivoting: Chloé from Rebel Eco

Women Pivoting: Chloé from Rebel Eco

Sometimes the decision pivot isn't prompted by external factors, but by internal factors. In Chloé Miller's case, hers was prompted by a realignment with her own personal values. Chloé started Rebel Eco as an ecommerce store for eco products to help those looking to...

read more
Women Pivoting: Sophia from With Many Roots

Women Pivoting: Sophia from With Many Roots

Sophia Cheng is a communications expert, a digital nomad who recently made the decision to head back home to the U.K. and a self-confessed newbie activist. I met Sophia through the Digital Nomad Girls Inner Circle and have seen her in action hosting Eco Talks, a...

read more
Women Pivoting: Laura from With Laura B

Women Pivoting: Laura from With Laura B

In this interview, I had the pleasure of speaking with Laura Burke from With Laura B, about pivoting her services in mental health for individuals and companies seeking to assist their employees.  Whatever we’re feeling, no matter our privilege, is still valid Laura...

read more