Pivoting with purpose and intent
That’s certainly what I’m advocating for and what I’m taking away from my Women Pivoting Interview Series (in case you missed it, Part 1 is here). The most successful shifts in your business model and the way you serve your customers or clients comes first from empathising with their needs then adapting or building capability to continue to serve them.
The show must go on
In Part 2, I talk to Lisa Ramsey from Baby Sensory and Toddler Sense Queensland.
Adapting an education program designed to nurture children through their first five years of life to something that could be delivered in a remote format was no easy feat. But in just three weeks, Lisa was able to start Term 2 of her program as planned.
Lisa and her team recognised the benefits their programs could offer caregivers and their children whilst in isolation. They quickly saw how their service could play a role in easing some of the anxiety and pressure, providing not only continuity for the children in an important time for their early development, but connection and routine at home.
Watch the full interview here.
One key success factor for Lisa’s pivot was also clear communication with her clients throughout the changes. Understanding possible objections clients may have had and taking a proactive approach to communicating helped Lisa ease her clients through to the online format of the program. Having a supportive and proactive head office in the UK was also a key factor in ensuring each franchisee had the right tools and information to adapt their businesses.
I can highly recommend Baby Sensory and Toddler Sense, which is available in multiple locations throughout Australia and the UK. Queensland-based families can follow Baby Sensory on Facebook here and Toddler Sense here.
If you’re stuck on whether your idea for pivoting is right for your brand and business, the 50 Prompts For Pivoting workbook might help.
Want to own your strategy to navigate whatever comes your way?
The 90 Day Brand Plan is a DIY brand roadmap for overwhelmed solopreneurs to gain clarity, find your purpose and stop winging it.
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