Express Strategy Consult
You and me in a Zoom room for 90 focussed minutes
This is for when you’ve got a case of brand shiny object syndrome and/or are overwhelmed about what steps to take to move your business forward.
First we’ll identify what your *real* issue is, then we’ll get you clear on your core brand foundations, and create an action plan. Clarity + Strategy = Hell Yes!
Pick My Brain
Have at my brain via Zoom for 45 minutes
This is for you if you’ve got a nugget of an idea or something that’s not quite clicking for you and need help to figure it out. Or you have a checklist of things you need some punchy answers for.
You’ll come away clearer, lighter and ready to take some action. Fire away.
You and me in a 3-hour interactive workshop format
This is for you if:
⚡️ You know exactly who you’re targeting and what they need from you.
⚡️ You’re clear about the benefits your product or service can give them.
⚡️ You’re not clear about how your brand should ‘speak’ and ‘act’.
⚡️ You’re on a budget – time and cost wise. You want to get something solid quickly and cost effectively.
What my clients say about these types of sessions
I had a “pick my brain” call with Melissa about relaunching my brand. She is super friendly and very knowledgeable. Not only I got the confirmations and info I needed, but I felt empowered and confident in what I am doing. Melissa also gave me great feedback about what I am doing already so I actually got more than expected from the call.
The session with Melissa was a game-changer. With her talent to see the big picture and add missing puzzle peaces, she is the most supportive business friend anybody can have. Her material is well structured and lovely presented. I got specific guidance to lead my company towards miracles! I only wish I had collaborated with Melissa already 5 Years ago!
Melissa is unique. She is a brand strategist that cares deeply about ensuring you create a commercially sound business. She brings both discipline and fun to the process. Her tools and resources enable you to thoroughly work through your brand strategy so that you come out the other side with clarity and direction. If you need help getting your brand, marketing and business in order then Melissa has everything you need to get on the right track.
Looking for more of a ‘done for you’ strategy package?
We’ll start by understanding where you’re at
We need to identify and diagnose what we need to solve. This involves a deep dive on the environment you’re operating in. Things like market, category and competitor analyses. We’ll get clear about exactly who your audience is and what they need from you. Then we’ll audit your brand, look at your business’s capabilities and strengths and identify what critical things you’ll need to do to grow.
Then we’ll create a clear brand framework
Defining those all important brand foundations so you can execute your brand consistently through every part of your business. Things like brand personality, tone of voice, values, purpose, vision. Also getting crystal clear on your brand benefits, value proposition and core communication messages.
Then we’ll build the plan to go make it happen
This is a full marketing plan, with clear objectives aligned to your business goals. It will include all the usual suspects like channels and tactics, calendar of activity, and structures to measure performance. We’ll get you set up and ready to put your brand to work.
Ready to get serious about your strategy?
I have limited spots available for done for you strategy projects.
Packages start from ~$3,500 USD ($5,000 AUD)
About working together on a strategy project…
If you’re in search for a great brand strategist, Melissa is the person you’re looking for. I’ve rarely worked with someone who’s so capable, lovely to work with, supportive even after your project is formally over, and happy to go the extra mile when delivering.
Thank you Melissa for your professionalism, support and overall great personality 🙂
Working with Melissa was an absolute delight. She is very professional yet easy going, has a great sense of humour and masters her domain.
Starting the process, I wasn’t even sure what I wanted my brand to represent, and through working with Melissa, I’ve managed to get a clear picture of who I am (as my brand), who my target is and what does it all mean. My Brand Book covered everything I needed to go ahead and start my branding work i.e logo design, website design, social media presence etc. I’ve handed it to both my graphic designer and my website developer and they just ‘got’ it.